SEATTLE, Oct. 9, 2015 /PRNewswire/ -- Fathom,
the pioneer in social impact travel and Carnival Corporation's
(NYSE/LSE: CCL; NYSE: CUK) 10th and newest brand, has
engaged 44-year cruise industry veteran Maurice Zarmati to work with the burgeoning
company. Fathom, which provides a different kind of cruise that
combines travelers' love of travel with their desire to make a
difference, will tap Zarmati's extensive knowledge of the cruise
industry to augment its already robust tools designed to support
travel professionals in marketing this one-of-a-kind travel
experience.
"Maurice has been a trusted advisor to Carnival Corporation and
me for more than four decades, beginning in 1972 when my father
invited Maurice to be among the small group of founding members of
the Carnival Cruise Lines team," said Micky
Arison, chairman of Carnival Corporation. "I look forward to
Maurice's wealth of industry expertise furthering the success of
this new category of cruise being pioneered by Fathom."
An award-winning, multilingual, seasoned expert who is part of
the Cruise Lines International Association Hall of Fame, Zarmati's
impressive career spans 40-plus years and includes executive-level
positions with Carnival Cruise Lines and Costa Cruises. After
retiring from his role as president and CEO of North America for Costa almost four years ago,
Zarmati began providing consulting services to a range of cruise
line companies and cruise industry suppliers, assisting with
worldwide sales, marketing and passenger-traffic
initiatives.
"Maurice was on the frontlines selling Carnival Cruise Lines
when the company had just three ships and carried only 160,000
passengers a year, so he has an insider's perspective on the
exciting journey from start-up to industry-leading global venture,"
said Arnold Donald, chief executive
officer of Carnival Corporation. "His insight and relationships are
a great addition to our Fathom team."
According to Zarmati, working with the Fathom team is an
exciting opportunity for him to apply his background and skills in
new and different ways and make a positive difference in the world,
as he helps market the unique Fathom experiences. "The Fathom
team is doing something remarkable – it's harnessing the assets and
resources of the world's largest travel and leisure company for the
greatest possible transformative impact, globally. It is gratifying
to be on the ground floor of building something that will for the
first time provide travelers the opportunity to build community
with like-minded travelers, become immersed in another culture, and
work alongside its people to create enduring social impact," said
Zarmati.
"At our first meeting, I knew Maurice could be an incredible
resource for Fathom," said Tara
Russell, president of Fathom and global impact lead for
Carnival Corporation. "Maurice is well-known and highly respected
throughout the cruise industry. His first-hand knowledge and
multicultural expertise will complement our current programs
supporting travel professionals who are selling Fathom to the
passionate and growing number of travelers seeking mindful,
purpose-driven experiences."
Zarmati resides in Miami. He
earned a Bachelor of Arts in foreign languages and literature and
general and marketing management from the University of Miami.
Travelers may reserve a spot on future Fathom sailings by
calling any travel agent or visiting www.fathom.org or by calling
1-855-9fathom. Learn more at www.Fathom.org.
About Fathom
Fathom is a different kind of cruise that combines one's love of
travel with the desire to make a difference in the world. It is a
new category of travel. Part of the Carnival Corporation (NYSE/LSE:
CCL; NYSE: CUK) family, Fathom offers consumers authentic,
meaningful travel experiences to enrich the life of the traveler
and work alongside locals as they tackle community needs. Fathom is
unique in that it leverages Carnival Corporation's expertise and
scale for a one-of-a-kind business model to create long-term
collaboration with its partner countries, allowing for sustained
social impact and lasting development. Fathom will serve the
sizable and growing market of potential social impact travel
consumers – approximately one million North Americans – in addition
to global travelers already pursuing service-oriented travel
experiences worldwide.
Sailing aboard the MV Adonia, a 710-passenger vessel redeployed
from Carnival Corporation's P&O Cruises (UK), Fathom will
mobilize, educate and equip travelers on every trip allowing for
thousands of impact activity days per week – and tens of thousands
of travelers a year to communities of promise, providing
unprecedented scale for impact.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/fathom-brings-on-industry-veteran-maurice-zarmati-to-join-the-pioneering-social-impact-travel-company-300157209.html
SOURCE Fathom