Online fashion discounter Rue La La is considering a sale that could value the company at around $400 million, Reuters reported Tuesday, citing people familiar with the matter.

Boston-based Rue La La, which has eBay has a minority investor, has attracted interest from online shopping site Gilt Groupe, the report said, and has hired JPMorgan Chase & Co. (JPM) to advise on a possible sale.

Full story at http://www.reuters.com/article/2014/07/29/us-ruelala-sale-idUSKBN0FX1VT20140729

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