FOX, ABC Outlets in LA to Air AHF Condom Ad during Prime Time
February 05 2016 - 9:22PM
Business Wire
Spot to air on ‘Family Guy,’ ‘The Bachelor,’
Feb. 7th & 8th. AHF lauds stations for airing public health
spot, “This is Real Talk,” for breaking new ground, as similar AHF
condom spots were previously rejected.
AIDS Healthcare Foundation (AHF), which operates
the largest community-based alternative HIV and sexually
transmitted disease (STD) testing program in California, will air a
straightforward, teen-focused public health commercial promoting
condom use (‘This is Real Talk’) on Fox and ABC networks in the Los
Angeles market this weekend. The paid HIV prevention commercial
will air in primetime spots, specifically during the bawdy animated
series, ‘Family Guy’ and the risqué reality program, ‘The
Bachelor’.
‘This is Real Talk’ features a father and his 17 year-old son,
Dan. The action unfolds as Dan, rushing from the house, pivots to
borrow the car keys from his dad, who offers both advice—real
talk—and some condoms to Dan’s somewhat bewildered embarrassment.
As his father then advises him to be careful and not to be late,
Dan agrees, pausing to say a genuine, “Thanks, dad.”
AHF President Michael Weinstein lauds this as an
important milestone in public health advertising, considering the
Los Angeles FOX Television network affiliate’s prior refusal just
five years ago when AHF tried to purchase commercial time for a
similar fact-based 30 second spot starring actress/activist
Sheryl Lee Ralph during the Sunday evening broadcast of
FOX’s popular animated series ‘Family Guy’, a show notorious for
its raunchy and racy content.
“This is a pivotal moment for public health advertising. For
years we’ve faced roadblocks from networks and outdoor vendors who
prevent dissemination of crucial STD prevention and treatment
information because they object to the frank nature of our sexual
health and advocacy messages. I applaud the Fox and ABC networks
for their evolved outlook on relatable advertising that will spark
‘real talk’ among viewers,” said AHF President Michael
Weinstein.
The spot will air during KTTV-TV Los Angeles Fox 11’s ‘Family
Guy’ episode on 2/7/16 between 9:00pm-9:30pm, and during KABC7 Los
Angeles' ‘The Bachelor’ episode on 2/8/16 between
8:00pm-10:00pm.
AHF has faced repeated roadblocks to both billboard and
commercial campaigns promoting STD/HIV testing and treatment, drug
pricing issue awareness and calls to end homophobia.
AIDS Healthcare Foundation (AHF), the largest global AIDS
organization, currently provides medical care and/or services to
over 588,000 individuals in 35 countries worldwide in the US,
Africa, Latin America/Caribbean, the Asia/Pacific Region and
Eastern Europe. To learn more about AHF, please visit our website:
www.aidshealth.org, find us on Facebook:
www.facebook.com/aidshealth and follow us on Twitter:
@aidshealthcare and Instagram: @aidshealthcare
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AIDS Healthcare FoundationCalifornia:Ged
Kenslea, Senior Director, Communications+1.323.308.1833
work+1.323.791.5526 mobilegedk@aidshealth.org