NEW YORK, June 30, 2016 /PRNewswire/ -- Experian Marketing
Services, a recognized leader in data-driven marketing, and
Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time
information services, today unveiled a new partnership that gives
marketers advanced data onboarding solutions that can be used to
enhance addressable coverage and expanded activation options across
direct match partners in addressable media channels, including
mobile, display, email and TV.
Using Neustar's Omnichannel Onboarding, an industry-leading data
onboarding solution, advertisers and marketers have the ability to
move beyond simple onboarding of Customer Relationship Management
(CRM) audiences to also onboard audience segments derived from
transactions, such as point-of-sale data, credit card purchases and
more. Neustar's Omnichannel Onboarding is verified with its
authoritative identity platform, which is responsible for
collecting, corroborating, and validating consumer and business
identities for marketing purposes.
Neustar's Omnichannel Onboarding now will benefit from
integrating with Experian Marketing Services' new digital data
cooperative, as well as Experian's data quality, matching logic and
partnerships across the world's largest media companies.
"Marketers know that they need to be data-driven. They also know
that it's time to move beyond simple CRM customer file matching.
They want to use more meaningful data, like customer transactions.
They want to use all the tools in their toolbox — especially
omnichannel tools," said Ted Prince,
senior vice president, corporate development, Neustar. "Together
with Experian Marketing Services, we are offering an end-to-end
omnichannel solution from onboarding to activation that will give
advertisers the best ability to utilize their data to deliver the
best connected customer experiences to real audiences across
multiple channels and devices. We're excited to see what clients
can do with the power of our partnership."
"Marketers will be able to have the best-in-class solution,
powered by a combination of Neustar and Experian, to target and
deliver audience data wherever they need to without any data loss,
extra cost, and wasted time that comes from a disjointed,
multi-partner approach," said Kevin
Dean, president and general manager of targeting at Experian
Marketing Services. "There are numerous consumer and business
benefits to the responsible collection and usage of data in a
privacy-compliant manner, and advertisers now will have an
onboarding alternative that can increase audience scale and
reach."
The partnership between Experian and Neustar will help marketers
address three critical data needs: quality, scale and omnichannel
activation.
Omnichannel data assets, accuracy and match rate: Data
onboarding engagements are powered by Neustar's Omnichannel
Onboarding and matched with its authoritative identity platform and
Experian's ConsumerViewSM database. With more than 60
years of combined experience sourcing and compiling data, Neustar
and Experian are perfectly positioned to help brands avoid the
consequences of poor data quality.
Omnichannel scale: Both companies will utilize the many
strategic partnerships they have with direct publishers,
monetization platforms and email partners. They will also utilize
Experian's digital data exchange cooperative, which will allow
clients to maximize customer reach across digital touch-points
while ensuring the highest level of privacy and transparency. The
new service will be a two-pronged approach to building their
addressable cookie and mobile identity pool by pursuing both paid
relationships and proprietary co-op data.
Omnichannel activation: The partnership will give
marketers the holistic solution to seamlessly activate their best
first-, second- or third-party data across multiple channels and
devices.
Additionally, the partnership enables marketers to leverage
joint capabilities from marketing platforms from either Experian or
Neustar to achieve more accurate targeting, less media dollar waste
and a better consumer experience.
The Experian Marketing Suite is a cloud-based
marketing platform that brings together Experian's
customer recognition and linkage technology, consumer database,
analytics and interactions-management technology.
Experian® recently received industry recognition by a
leading ratings firm for high performance in both cross-channel
campaign management and enterprise marketing software suites.
Neustar PlatformOne™ is an integrated marketing platform
that enables advertisers to deliver precision marketing across
various marketing activities. Powered by Neustar's authoritative
identity, PlatformOne provides a single, unbiased and accurate view
of customers and prospects to improve conversion rates, optimize
spend and ultimately increase sales.
About Neustar
Every day, the world generates roughly 2.5 quadrillion bits of
data. Neustar (NYSE: NSR) isolates certain elements and analyzes,
simplifies and edits them to make precise and valuable decisions
that drive results. As one of the few companies capable of knowing
with certainty who is on the other end of every interaction, we're
trusted by the world's great brands to make critical decisions some
20 billion times a day. We help marketers send timely and relevant
messages to the right people. Because we can authoritatively tell a
client exactly who is calling or connecting with them, we make
critical realtime responses possible. And the same comprehensive
information that enables our clients to direct and manage orders
also stops attackers. We know when someone isn't who they claim to
be, which helps stop fraud and denial of service before they're a
problem. Because we're also an experienced manager of some of the
world's most complex databases, we help clients control their
online identity, registering and protecting their domain name, and
routing traffic to the correct network address. By linking the most
essential information with the people who depend on it, we provide
more than 12,000 clients worldwide with decisions — not just data.
More information is available at http://www.neustar.biz.
About Experian Marketing Services
Experian Marketing Services is a leader in data-driven marketing
and cloud-based marketing technology. Experian is the only company
in the world to offer a comprehensive Marketing Suite that unites
customer insights, analytics, data quality and cross-channel
marketing technology into a single platform. Backed by the
industry's highest-rated client services team and the world's
largest consumer database, we provide more than 10,000 brands in
more than 30 countries with unique competitive advantages through
marketing services and technology. Our extended legacy in data
security, management and consumer privacy has earned the trust of
organizations and consumers from around the world for more than
three decades. For more information, please visit
http://www.experian.com/marketing-services.
About Experian
We are the leading global information services company, providing
data and analytical tools to our clients around the world. We help
businesses to manage credit risk, prevent fraud, target marketing
offers and automate decision making. We also help people to check
their credit report and credit score and protect against identity
theft. In 2015, we were named one of the "World's Most
Innovative Companies" by Forbes magazine.
We employ approximately 17,000 people in 37 countries and our
corporate headquarters are in Dublin,
Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
Experian plc is listed on the London Stock Exchange (EXPN) and
is a constituent of the FTSE 100 index. Total revenue for the year
ended March 31, 2016, was
US$4.6 billion.
To find out more about our company, please visit
http://www.experianplc.com or watch our documentary, "Inside
Experian."
Experian and the Experian marks used herein are trademarks or
registered trademarks of Experian Information Solutions, Inc. Other
product and company names mentioned herein are the property of
their respective owners.
Contact:
Jordan Takeyama
Experian Marketing Services
1 714 830 7561
jordan.takeyama@experian.com
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SOURCE Experian Marketing Services