Evolution Fresh at the Forefront of Customer Wellness Trends
June 24 2014 - 6:00AM
Business Wire
Evolution Fresh™ Doubles Cold-Pressed Green
Juice Portfolio in Grocery and Pilots a Handcrafted Smoothie with
Dannon in Select Starbucks Retail Locations to Satisfy Surge in
U.S. Consumption
According to Information Resources, super-premium green juice is
greatly outpacing1 the growth of the $1.6 billion super-premium
juice category as a whole2. Additionally, Greek yogurt, which five
years ago represented less than ten percent of yogurt sales, today
represents nearly 50 percent3. To support those seeking products
that support their health and wellness goals, Evolution Fresh has
added three new cold-pressed, HPP processed green juices for
grocery consumers and is testing a handcrafted Evolution Fresh
Cold-Pressed Juice Smoothie inspired by Dannon in select Starbucks
retail locations.
“Our goal is to provide delicious choices for customers looking
for high-quality beverages and food at Starbucks or their local
grocery store. These new juices and smoothies taste amazing, are
nutritious, and are a testament to our cold-pressed difference,”
said Chris Bruzzo, general manager, Evolution Fresh. “We hope our
customers are as excited as we are about our new Evolution Fresh
cold-pressed green juices and handcrafted smoothies created in
partnership with Dannon, which also includes a new green
juice-based option.”
Building on its reputation as a leader in green juice, Evolution
Fresh is more than doubling its green juice portfolio. With the
introduction of three new cold-pressed green juices the company’s
green juice product portfolio grows from two to five varieties and
offers a spectrum of flavor options for consumers who drink green
juice every day or those who are interested in starting. Earlier
this month, the full line of Evolution Fresh™ cold-pressed green
juices began being distributed to grocery retailers across the U.S.
and include:
- NEW Coconut Water and
Greens: a refreshing and hydrating juice blending
coconut water with cool cucumber, leafy greens, and a splash of
sweet pineapple – a tasty introduction to green juice.
- NEW Smooth Greens:
a green vegetable and fruit juice blending cool cucumber and leafy
greens with pineapple, apple, and mint for a soft and smooth finish
– ideal as an everyday green juice and offers variety for green
juice drinkers.
- NEW Organic Sweet Greens and
Ginger: a refreshing green juice blending a medley of
green vegetables and crisp apple, finished with a squeeze of lemon
and a spicy ginger kick – a 100 percent organic offering and a
twist on a consumer favorite.
- Sweet Greens and Lemon: a
refreshing green juice featuring a medley of green vegetables, a
squeeze of lemon, and a touch of sweetness from apple – ideal as an
everyday green juice, or for those early in their green juice
journey.
- Essential Greens with
Lime: a nutritious green juice with notes of spinach,
romaine lettuce and kale, accented by cucumber, celery and a hint
of lime for a refreshing finish – our greenest green juice, ideal
for the green juice lover.
The suggested retail price ranges from $5.49 to $6.99 for a 15.2
fl. oz. bottle. For a complete list of local retailers that carry
Evolution Fresh, visit EvolutionFresh.com.
In an effort to develop innovative, high-quality juices and
snacks, Evolution Fresh is working with yogurt industry leader,
Dannon, to test a handcrafted smoothie, made with Evolution Fresh™
cold-pressed juice and Dannon’s Greek yogurt. The test includes a
new green juice based smoothie and will happen in nearly 200
Starbucks retail locations in San Jose, California and St. Louis,
Missouri. Beginning June 24, customers will have the chance to try
the new Evolution Fresh Cold-Pressed Juice Smoothies inspired by
Dannon. The test will continue through September and a full line of
Evolution Fresh Inspired by Dannon products are expected to launch
in all Starbucks markets next year.
The test of Evolution Fresh Cold-Pressed Juice Smoothies made
with Dannon Greek yogurt will feature three varieties with the
ability to further customize by adding fresh kale or extra Greek
yogurt for added protein:
- Sweet Greens: a vibrant fruit
and vegetable-based Cold-Pressed Juice Smoothie with a hint of
mango and banana
- Strawberry: a fruit-forward
Cold-Pressed Juice Smoothie with a hint of apple and banana
- Mango Carrot: a fruit and
vegetable-based Cold-Pressed Juice Smoothie with a hint of
pineapple
Since the announcement of Starbucks and Dannon’s strategic
agreement in July 2013, Starbucks has transformed its existing
yogurt parfaits by upgrading to Dannon’s nonfat Greek yogurt in
Starbucks company-operated stores in the U.S.
About Evolution Fresh
Evolution Fresh offers cold-pressed juices and natural foods
that provide high-quality, wholesome, and delicious nutrition to
consumers. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Evolution
Fresh takes a different approach to crafting its cold-pressed juice
– it presses and squeezes vegetables and fruits, bottles the juice
cold and uses high pressure processing (HPP) to help protect
flavors and nutrients. Evolution Fresh offers an extensive
portfolio of bottled juices, available in more than 9,300 grocery
retailers, a majority of Starbucks® stores, and in four
company-operated Evolution Fresh retail locations. Together,
Starbucks and Evolution Fresh seek to make incredible nutrition
widely accessible. To learn more about Evolution Fresh and our
cold-pressed difference please visit, www.evolutionfresh.com,
watch our video, or join us in a conversation through social media
at facebook.com/EvolutionFresh, instagram.com/evolutionfresh and
twitter.com/EvolutionFresh.
1339% increase in sales vegetable juice excluding carrot as an
ingredient, versus YA 52 weeks ending 3.9.14. 47% increase in sales
increase in sales of vegetable juice including carrot as an
ingredient, versus YA 52 Source: IRI Dollar Sales, FDM, 52 weeks
ending 3.9.14.
2Super premium cold-pressed and flash-pasteurized juice sales
equivalent to $735 million, up 15% from YA Source:
IRI Dollar Sales, FDM, 52 weeks ending 3.9.14 . Based on definition
of Super Premium as follows: Refrigerated fruit and vegetable juice
with no added sugar or preservatives and minimal processing.
3Total Greek yogurt sales in dollars as a percentage of total
yogurt sales from 2009 (<10%) to 2014 (47%). Source: IRI Dollar
Sales, MULO, 52 weeks ending June 1, 2014.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140624005686/en/
Evolution FreshErin Schaeffer,
206-318-7100press@starbucks.com
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