BENTON HARBOR, Mich.,
March 6, 2015 /PRNewswire/ -- At this
year's International Home + Housewares Show, EveryDrop™ Filters by
Whirlpool® Water (NYSE: WHR) debuts a new brand name and a
collection of their refrigerator filters 1-4 that are certified to
reduce the most contaminants[1]. With the re-launch of the
brand's name and introduction of new, noteworthy product
innovations, EveryDrop™ Filters by Whirlpool® Water is continuing
its mission to help consumers recognize and remember the importance
of water filtration and changing the water filter. Through an
interactive Housewares Show experience, the brand is offering
attendees a fresh way to look at water – from product
demonstrations, simple tips and subscription services for filter
replacement, to hydration stations that offer creative ways to
incorporate water filtration into daily activities.
"From our perspective, it's simple. Water is better filtered,"
said Jennifer Bonuso, Director of
Consumer Products for Whirlpool Corporation. "We know consumers'
lives are busier than ever, so it's our goal to continue to find
new ways to provide families accessible and versatile options to
get great-tasting, fresh, filtered water, along with easy methods
and reminders to replace their water filter."
Whether making dinner at home, traveling or working out at the
gym, EveryDrop™ Filters by Whirlpool® Water creates products that
provide a real benefit to families for their day-to-day water
needs:
- The new line-up of Ice and Water Refrigerator
Filter(s) feature filters 1-4 that are certified to reduce
the most contaminants[2].
- Certified to fit Whirlpool, Maytag, Amana, KitchenAid, and
Jenn-Air refrigerators, the new collection features eight different
filters for varying refrigerator models and reducing various
contaminants.
- Filters numbers one through four are certified to reduce the
most contaminants, [3] including pharmaceuticals, pesticides, lead,
cysts, sediments, minerals, chlorine taste and odor.
- The award-winning EveryDrop™ Portable
Water Filter is perfect for at home and on–the-go fresh,
filtered water.
- Its fast flow filtration technology and compact, contoured
design allows it to fill any container five times faster than
leading brand water filtration pitchers [4] – one gallon in two
minutes.
Going beyond showcasing the value of filtered water, the brand
is encouraging consumers to remember to change their water filter –
whether it's creating a seasonal checklist, setting calendar
reminders or signing up for an EveryDrop™ Filters by Whirlpool®
Water subscription service. The brand conducted research[5] that
found nearly half of consumers are unaware that they need to change
their refrigerator filter every six months to maintain maximum
contaminant removal.
"We're thrilled to be present at this year's International Home
and Housewares Show," said Bridget
Battistone, senior brand manager, EveryDrop™ Filters by
Whirlpool® Water. "We know replacing the water filter and filtering
tap water at home or on-the-go isn't always top-of-mind for
families, but we think it should be – we drink it, cook with it –
water is a very important and necessary part of our lives.
This show is a great opportunity for us to remind people of the
impact filtered water can have on our daily lives, and give them
tips to make changing out their home or portable water filter as
simple as possible."
Located in the Lakeside Room (L12813#) at McCormick Place,
attendees heading to the Housewares Show will have the opportunity
to interact and engage with EveryDrop™ Filters by Whirlpool® Water
first-hand, learning about the Ice and Water Refrigerator Filter(s)
and EveryDrop™ Portable Water Filter. For retail buyers and
media, EveryDrop™ hydration stations in the Lakeside and South
Buyers Clubs will offer custom mocktails, ensuring attendees stay
hydrated throughout the show, along with unique ideas to reach the
necessary amount of daily water intake.
For more information on the brand's water filtration innovations
and to learn how to set up a subscription to replace your water
filter, follow @EveryDropWater on social media. For
attendees, enter to win an EveryDrop™ Portable Water Filter: tag
@EveryDropWater and use #SpringForward.
About EveryDrop™ Filters by Whirlpool® Water
EveryDrop™ Filters by Whirlpool® Water is a water filtration
company, including refrigerator water filters and the EveryDrop™
Portable Water Filter. For over 100 years, American families have
relied on Whirlpool Corporation as a trusted name in home
appliances and consumer solutions. This trust across the nation has
kept us connected to our customers and supported our ability to
design new innovations to help further improve your family's
everyday life. Now, our EveryDrop™ Filters by Whirlpool® Water
experts proudly present the new line-up of refrigerator filters -
featuring filters 1-4 that are certified to reduce the most
contaminants[6]. We also proudly offer the EveryDrop™ Portable
Water Filter for great tasting water on the go. EveryDrop™
Filters by Whirlpool® Water simplifies your life and revolutionizes
where, when and how fast you enjoy freshly filtered, clean,
great-tasting water. Follow @EveryDropWater on social media to
discover more and learn how to sign up for a subscription to
replace your water filter. Find us on Facebook at
https://www.facebook.com/EveryDropWater and Twitter at
https://twitter.com/everydropwater.
[1] Filters 1-4 only. Filters 1,2, & 4 based on NSF rated 6
month refrigerator filters flowing .75 gpm -.80 gpm. Filter 3 based
on NSF rated 6 month refrigerator filters flowing .50 gpm - .60
gpm.
[2] Filters 1-4 only. Filters 1,2, & 4 based on NSF rated 6
month refrigerator filters flowing .75 gpm -.80 gpm. Filter 3 based
on NSF rated 6 month refrigerator filters flowing .50 gpm - .60
gpm.
[3] Filters 1-4 only. Filters 1,2, & 4 based on NSF rated 6
month refrigerator filters flowing .75 gpm -.80 gpm. Filter 3 based
on NSF rated 6 month refrigerator filters flowing .50 gpm - .60
gpm.
[4] Based on flow rate testing of leading brand water filtration
pitchers.
[5] Source: Whirlpool Corporation.
[6] Filters 1-4 only. Filters 1,2, & 4 based on NSF rated 6
month refrigerator filters flowing .75 gpm -.80 gpm. Filter 3 based
on NSF rated 6 month refrigerator filters flowing .50 gpm - .60
gpm.
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SOURCE Whirlpool Corporation