Avid® (Nasdaq:AVID) today announced continued momentum of Avid
EverywhereTM within the European professional audio market.
Adoption of the award-winning modular control surface Avid Pro
Tools® | S6 by leading sound companies, music studios and post
production houses continues to increase throughout the region in
substantial numbers.
Providing the most intuitive, immersive mixing workflows for
modern sound engineers and designers, the Pro Tools | S6 control
surface, with a first-of-its-kind modular design, functions as the
perfect front-end to the Avid MediaCentralTM Platform, the most
open, end-to-end media management and distribution platform in the
industry.
Halo Post Production invested in a customized S6-M40 desk,
enhanced with an integrated Pro Tools | HDX system, to add to the
workflow at its award-winning London facility. John Rogerson, CEO
of Halo, said, “After my first day mixing on the S6 control surface
in Halo’s Studio 5, I loved it. It was totally intuitive and easy
to understand. I’m very impressed.”
Arttu Peljo & Jukka Immonen, co-owners and producers of
Finnish music production company and studios The Fried Music, are
experiencing the benefits of two Avid S6-M40 systems. “Since we
work with all areas of music production and use different DAWs,
EUCON support is a big deal,” Arttu said. “The modular
possibilities are also impressive since we’re able to design the
perfect console, just for us.”
As the largest cultural and concert venue in Hungary, Palace of
Arts requires a massive technical infrastructure and smooth,
efficient workflows. Investment in two S6-M10 configurations of the
desk, one of the smaller, more compact editions in the range, was
due to the scalability and ability to control multiple DAWs.
Audio engineer Tamas Dragon at Hungary’s Palace of Arts said,
“Being prepared, flexible and well-organized is essential. We need
tools that can properly serve our needs against very demanding
deadlines. We chose the Avid S6-M10 configuration as it offers the
best range of capabilities because we’re not just using our two S6
surfaces for post production, but also for live broadcast and
webcast mixes. What I really love is that after a few hours into
the mix, it already felt like a natural extension.”
Based in Paris, radio producer RTL2 is utilizing two smaller
S6-M10 desks for around-the-clock broadcasting. Christian Reynaud,
sound production manager, said, “Working with the S6 is like
upgrading from a Clio to a Mercedes: it has so much more power,
comfort and class.”
Other sound companies handling broadcast, post production and
music production across Europe that have invested in Pro Tools | S6
include Deluxe Media in France, Ad Hoc in Spain, Laserfilm in
Italy, Rotor Film in Germany, Prime Studio in Austria and Pama
Studios in Sweden, among others.
“As an integral part of the most trusted studio systems in the
world, Pro Tools | S6 reinforces Avid’s position at the forefront
of professional sound innovation,” said Jeff Rosica, senior vice
president and chief sales & marketing officer at Avid. “With
demand growing in Europe, and around the world, Avid is poised to
help sound professionals from every sector to address the
challenges of this rapidly evolving industry and take on even the
most complex projects.”
About Avid
Through Avid Everywhere™, Avid delivers the industry's most
open, innovative and comprehensive media platform connecting
content creation with collaboration, asset protection, distribution
and consumption. Media organizations and creative
professionals use Avid solutions to create the most listened
to, most watched and most loved media in the world—from the most
prestigious and award-winning feature films, to the most
popular television shows, news programs and televised sporting
events, as well as a majority of today’s most celebrated music
recordings and live concerts. Industry leading solutions include
Pro Tools®, Media Composer®, ISIS®, Avid NEXIS™, Interplay®, ProSet
and RealSet, Maestro, PlayMaker, and Sibelius®. For more
information about Avid solutions and services,
visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2016 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed,
MediaCentral, Media Composer, Avid NEXIS, Pro Tools, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners. Product features, specifications, system requirements and
availability are subject to change without notice.
PR Contact:
Sara Griggs
Avid
sara.griggs@avid.com
310-907-6909
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