SAN FRANCISCO, Feb. 8, 2016 /PRNewswire/ -- Continuing the
excitement of the Esurance Pass It On Sweepstakes, which kicked off
on Feb. 4 and selected 16 winners of
$50,000 throughout tonight's game,
Esurance released a new post-game television commercial announcing
it is giving away a grand prize of $250,000 to one lucky winner. To win the final
$250,000 giveaway, people can
continue to Retweet messages from the Esurance Twitter handle
tagged #EsuranceSweepstakes.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7750152-esurance-pass-it-on-post-game/
Esurance surprised viewers with a television commercial that
aired immediately after tonight's game featuring a special cameo
from Deadpool catching a football made of money. The character
is the titular anti-hero in 20th Century Fox's DEADPOOL, which
opens in theaters everywhere this Friday, and stars
Ryan Reynolds. Throughout the ad,
Deadpool and others continue to drop everything they are doing to
catch the football and "pass it on," much like how Esurance saves
money and passes the savings on to its customers every day. As part
of the Allstate family, Esurance has innovative technology and
knowledgeable experts to take care of customers and help them make
smart decisions about their insurance.
"Bookending the big game gave us the flexibility to develop a
real-time integrated experience and be a part of the conversation
before, during and after the game, while also driving awareness of
our brand and experience," said Nancy
Abraham, Vice President of Integrated Marketing
Communications at Esurance. "This event is the biggest media stage
of the year and it offers us the opportunity to efficiently reach a
very large audience while making them aware that, because of our
innovative tools and the experts you can talk with 24/7, Esurance
is the smarter choice for insurance in today's modern world."
Now, there's one last chance to win the grand prize of
$250,000 by simply continuing to
Retweet messages from Esurance with #EsuranceSweepstakes. By the
end of the game, the Esurance Pass It On Sweepstakes had garnered
more than 2 million entries, generating more than 9,000 Tweets
per minute at its peak, and trended nationally on Twitter. The
third quarter saw the most entries with nearly 350,000 Retweeting
for chances to win. A total of 16 winners were selected during
tonight's big game and now we're doing the big one.
"We've seen tremendous engagement with the Esurance Pass It On
Sweepstakes and are thrilled with the volume of entries since the
start of the program," said Alan
Gellman, Chief Marketing Officer at Esurance. "Our
game-changing sweepstakes selected and announced some winners in
real time during the game. To our knowledge, this is a first, and
we're proud to continue our tradition of innovation. We also wanted
to extend the fun and excitement for even longer so the additional
surprise giveaway allows one more person to become a winner."
The sweepstakes will continue to run until 11:59pm PST on Feb. 8,
2016. The winner will be selected on Tuesday, Feb. 9.
Sweepstakes Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT
INCREASE YOUR CHANCES OF WINNING. Sweepstakes ends 11:59pm on 2/8/16. Open to legal residents of any
of the 48 contiguous states who are at least 18 & age of
majority (excluding AK, HI, and PR). Entry by Twitter only. Void in
AK, HI, and PR and where prohibited. SUBJECT TO OFFICIAL RULES
located at www.esurance.com/PassItOnRules. Odds of winning
depend upon the number of eligible entries received. Sponsor:
Esurance Insurance Services, Inc., 650 Davis St., San Francisco, California 94111.
UNOFFICIAL WINNER MUST MONITOR TWITTER AND RESPOND PROMPTLY TO
DIRECT MESSAGE FROM SPONSOR PRIZE OR FORFEIT PRIZE.
About Esurance®
Esurance provides auto, homeowners, motorcycle, and renters
insurance direct to consumers online, over the phone, and through
select agents. With an easy-to-use mobile app, quick comparison
quotes, and video claims appraisals, Esurance is the smart choice
for today's web-savvy consumer. And as a member of the Allstate
family with an A+ rating from A.M. Best, Esurance is a reliable
choice for car insurance, offering anytime, anywhere service just a
click, call, or tap away. For more information, visit
www.esurance.com or call 1-800-ESURANCE (1-800-378-7262).
Follow Esurance on the Esurance Blog, Facebook, Twitter, and
YouTube.
Media Contact:
Dolleen
Cross
Public Relations at Esurance
dcross@esurance.com
415-875-4722
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/esurance-throws-end-of-game-hail-mary-to-one-lucky-winner-300216414.html
SOURCE Esurance Insurance Services, Inc.