Ericsson launches fully virtualized video processing platform
April 19 2017 - 3:00AM
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Ericsson extends leadership in all IP
architectures with launch of Ericsson MediaFirst Management
Controller and Ericsson MediaFirst Encoding Live 8.1 at NAB Show
2017
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Solution streamlines control of all processing
elements across any platform using flexible, microservices
architecture; enables rapid time to market and increased operator
flexibility
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New launches amplify the benefits of Ericsson
MediaFirst Video Processing portfolio, to optimize OPEX costs and
enable transition towards a holistic, agile software
architecture
Ericsson (NASDAQ: ERIC) has created the foundation
for all IP and cloud native delivery models with the launch of
Ericsson MediaFirst Management Controller and Ericsson MediaFirst
Encoding Live 8.1.
The fully virtualized processing solution, which
makes its debut at NAB Show 2017 in Las Vegas, enables operators to
capitalize on consumer demand for new services in areas such as
UHD, virtual and augmented reality, along with new revenue
generating opportunities like dynamic ad insertion.
Operating on any platform including pure software,
common off the shelf (COTS) server hardware, private and public
cloud, the flexibility breakthrough addresses complex
configurations by taking control of all processing elements, using
a service-based approach that secures operations and optimizes
service quality.
Elisabetta Romano, Vice President and Head of Media
Solutions, Ericsson, says: "We are making it easier to monetize
services and drive down processing delivery costs throughout the
entire content lifecycle. Management Controller and Encoding Live
8.1 are pivotal enhancements to MediaFirst Video Processing, the
media industry's most complete video processing solution. With
these launches, Ericsson simplifies operations for content owners,
broadcasters and service providers by enabling the move to complete
virtualization across the media processing delivery chain."
Building on the company's 25 years of pioneering
video compression expertise, and in close collaboration with its
customers and users, Ericsson MediaFirst Management Controller
simplifies the transition to software-based architecture, providing
a unified access point for Ericsson MediaFirst Video Processing
products including Encoding Live, On Demand, Packaging, and Stream
Processing. It allows operators to move away from a restrictive,
monolithic approach towards a more agile service-based allocation,
which streamlines application management and deployment across many
services and clusters. The new management platform offers
centralized visibility, configuration and control, along with
flexible failover and licensing management for MediaFirst Video
Processing applications; it can also adapt to dynamically changing
environments, whilst balancing cost control.
MediaFirst Video Processing Encoding Live 8.1
enables faster content deployment, drives operationally efficient
delivery, and delivers more immersive consumer experiences than
ever before. This newly introduced version offers a truly unified
microservice architecture across all platform types, and includes
centralized management, integral failover, and dynamic licensing
benefits, together with faster video transcoding and industry
leading density when deployed on a platform incorporating Intel's
Quick Sync Video (QSV) dedicated video hardware core.
Discover Ericsson at NAB Show
2017
Ericsson is an award-winning, global leader in TV
and media products and services, with a proven track record in
planning and delivering TV and media business transformation for
over 25 years. Working with customers around the globe, our
extensive TV and media portfolio covers media enrichment,
processing, publishing and delivery. Every day, people on all
continents watch television programs prepared, managed and
broadcast by Ericsson staff based in Europe, the Middle East, Asia
Pacific and the US.
Join us at booth #SU720 or online during the event
from April 22 to 27. See you there!
NOTES TO
EDITORS
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INFORMATION AT:
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Ericsson is a world leader in
communications technology and services with headquarters in
Stockholm, Sweden. Our organization consists of more than 111,000
experts who provide customers in 180 countries with innovative
solutions and services. Together we are building a more connected
future where anyone and any industry is empowered to reach their
full potential. Net sales in 2016 were SEK 222.6 billion (USD 24.5
billion). The Ericsson stock is listed on Nasdaq Stockholm and on
NASDAQ in New York. Read more
on www.ericsson.com.
Ericsson press release_ MediaFirst
Management Controller_final
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Source: Ericsson via Globenewswire
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