Mercado (www.mercado.com), a
leading eCommerce solution provider, today announced that Ergo In Demand
(www.ergoindemand.com), a
worldwide distributor of ergonomic office furniture and computer
accessories, recently deployed Mercado Ignition OnDemand.
By using Mercado’s search, navigation and
merchandising software-as-a-service (SaaS) offering, Ergo In Demand has
doubled their site search traffic – resulting
in a 15x increase in conversion rates for customers using the search
application vs. those that don’t. According to
Chad Goldsmith, Manager, E-Commerce Marketing at Ergo In Demand, Inc., “With
our recent site redesign we’ve seen a 300%
increase with customers using the Mercado search box to find products.
Because those customers convert approximately 15 times more often than
our other customers, we continue to look for additional navigation paths
to the search application. Mercado’s search
and navigation refinements have made it much easier for our customers to
find and buy the office and business supplies they need –
especially with the more technical products like LCD monitor and Plasma
TV mounting systems.”
Mercado has also generated other sales increases as well. During the
week, Ergo In Demand targets mostly business customers while on the
weekend they see more inquires from consumers. Since rolling out
Mercado, they have seen weekend sales more than double as a result of
consumers using Mercado to find home entertainment related products and
solutions.
“Mercado provided the best interface, the
best customer service and the best technology for our needs,”
commented Goldsmith. “We looked at the
leading site search vendors and Mercado’s
solution stood out head and shoulders above the rest for its ease of
use, its power and its merchandising functions. Mercado will enable us
to implement more sophisticated cross–selling,
special promotions, and customized & canned landing page programs. It
provides us with an ‘open palate’
– enabling us to expand our e-merchandising
experience in new and exciting ways.”
For example, Goldsmith is using Mercado to help his customer service
teams develop, create and maintain customized microsites that spotlight
the individual sales agents’ special picks
and technology recommendations. When they are communicating with a
customer, the sales agents can guide them to these microsites where the
customers can see a customized selection of products that meet their
specific needs. This is especially useful for Ergo In Demand’s
business clients who often order the same types of products repeatedly.
“Ergo in Demand is a very forward-looking Web
business that understands the power and potential of online
merchandising,” said Corey Leibow, President
and CEO of Mercado. “They are creatively
leveraging our SaaS solution to work within their unique selling
environment, and are getting great results.”
About Mercado
Mercado
is a leading eCommerce solution provider, offering site search &
navigation, merchandising and storefront solutions to more than 200
multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands
in the United States, Canada and Europe. Mercado enables a rich shopping
experience and equips eCommerce professionals with a powerful platform
on which to execute merchandising strategies and ignite revenue growth.
As a result of deploying Mercado’s software
and on-demand solutions, online retailers commonly realize immediate and
significant increases in both conversion rate and average order value
(AOV). Macy's,
Overstock.com,
Ted
Baker, Williams-Sonoma
Inc., Sears
Holdings Corp., Charles
Tyrwhitt, OfficeMax,
GUESS?,
Inc., REI,
and B&H
Photo-Video are some of the online businesses who have partnered
with Mercado.
About Ergo In Demand
Ergo In Demand is a worldwide leader and innovator in unique and
ergonomic office furniture and computer and television mounting
solutions. Located in Central Point, Oregon, Ergo In Demand supplies a
broad range of customers including Fortune 500 companies, small and
medium businesses, government and educational institutions, financial
services companies, manufacturers, media, health services and home
office users. Ergo In Demand prides themselves on staffing knowledgeable
product experts to assist businesses and consumers with their purchasing
needs including custom solutions.
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