Epsilon Partners With Adobe to Deliver Next-Generation Loyalty Platform
March 25 2014 - 12:01AM
Business Wire
Marketers Can Now Leverage the Power of Adobe Marketing Cloud
with Epsilon’s Agility Loyalty Platform to Drive Personalized
Customer Experiences
Adobe Summit, The Digital Marketing Conference — Epsilon,
the global leader in creating customer connections that build brand
and business equity, and Adobe (Nasdaq:ADBE), today announced a
global partnership to deliver next generation technology and
strategic solutions that enable clients to create long-term
profitable customer relationships. As part of the agreement,
Epsilon will incorporate Adobe Marketing Cloud solutions into their
Agility Loyalty Platform.
Epsilon’s Agility Loyalty is a fully integrated, state-of-the
art loyalty platform offering data, analytics and transactional
rules-based functionality that empowers clients to be successful in
the face of new loyalty demands. Through the partnership, Epsilon
will utilize Adobe Marketing Cloud solutions to optimize the
customer experience, extend reach to new and existing customers and
breathe new life into brands.
“Epsilon and Adobe’s combined expertise provides our clients
with a complete solution that allows them to maximize customer
loyalty marketing programs,” said Andrew Frawley, President of
Epsilon. “This relationship with Adobe and the investments we are
making in our loyalty solution serve to reinforce our commitment to
bring our clients the most comprehensive solutions to address their
marketing needs and business goals.”
Together, the marketing services of Epsilon and Adobe enhance
brands’ capabilities to deliver exceptional digital experiences.
Adobe Experience Manager, the industry’s leading Web experience
management solution, is the first solution leveraged by Epsilon to
provide personalized content to customers. Experience Manager
enables marketers to organize, create and manage the delivery of
creative assets across online channels, including the Web, mobile
sites and apps, and communities. Relevant content is stored within
Experience Manager Assets, and creative content is added and
delivered to individual users in real-time through the Agility
Loyalty platform. Other Adobe Marketing Cloud solutions to be
incorporated with Epsilon’s Agility Loyalty offering include: Adobe
Analytics, Adobe Campaign, Adobe Media Optimizer, Adobe Social, and
Adobe Target.
“Adobe Marketing Cloud is a complete set of integrated solutions
that help marketers maximize impact and revenue,” said Jim Sink,
vice president, global alliances, Adobe. “When combined with
Epsilon’s clear leadership in loyalty programs, this partnership
will help brands to better understand and connect with their
customers in ways that once were only dreams.”
About Epsilon
Epsilon is the global leader in creating customer connections
that build brand and business equity. A new breed of agency for a
consumer-empowered world, our unique approach harnesses the power
of rich data, world-leading technologies, engaging creativity and
transformative ideas to ignite connections between brands and
customers, delivering dramatic results. Recognized by Ad Age as the
#1 U.S. Agency from All Disciplines, #1 World CRM/Direct Marketing
Network and #2 U.S. Digital Agency Network, we employ over 5000
associates in 60 offices worldwide. Epsilon is an Alliance Data
company. For more information, visit www.epsilon.com, follow us on
Twitter @EpsilonMktg or call 1.800.309.0505.
About Adobe Marketing Cloud
Now there’s a place that puts everything digital marketers need
in one spot. It’s called the Adobe Marketing Cloud. It includes a
complete set of analytics, social, advertising, targeting,
Web and app experience management and cross-channel
campaign management solutions as well as core services and
mobile capabilities that bring together everything marketers
need to know about their campaigns. So marketers can get from data
to insights to action, faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
Adobe Systems IncorporatedDavid Olsen,
801-228-8722davolsen@adobe.comorEpsilonJade Mangahis,
917-690-9595jmangahis@epsilon.com
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