Epsilon, a 21st-century marketing services
company, today launched Purple@Epsilon, the one full-service agency that
offers clients premium online and offline marketing services all under
one roof.
“For more than 40 years, Epsilon has helped
companies extend their brands with innovative, creative campaigns and
data that help them communicate with pinpoint accuracy,”
said Michael Iaccarino, president and CEO, Epsilon. “With
the launch of Purple@Epsilon, for the first time marketers have the
ability to work with a full service agency that can help them improve
results and ROI both online and off-, and most significantly, at every
step of the marketing process.”
Combining Epsilon’s Interactive, Agency and
Direct groups, Purple@Epsilon complements Epsilon’s
Strategic Database, Data and Abacus divisions with a uniquely
comprehensive range of marketing services. Purple@Epsilon also has the
distinction of being the world’s largest
permission-based email marketer.
David McRae in Dallas and Ragy Thomas in New York will lead
Purple@Epsilon’s more than 700 marketing
professionals working in 19 offices around the globe. Both are industry
veterans and long-time members of Epsilon’s
executive management team, reporting to Mr. Iaccarino.
“Empowered with customer data and insight,
Purple@Epsilon enables the world’s leading
marketers to infuse their messages with Excitement and News,
and call purchasers to Action, because we know that it’s
a company’s ENA –
not DNA – that sets it apart from the rest,”
commented Steve Cone, noted authority on consumer marketing and Epsilon’s
CMO. “While other marketers are doing
business as usual, we say ‘Marketing as
usual. Not a chance.’”
Cone is the author of the acclaimed book, Steal These Ideas!
Marketing Secrets that Will Make You a Star. His next book, Powerlines:
Words That Sell Brands, Grip Fans, and Sometimes Change History, will
hit bookstores in April.
For more information about Purple@Epsilon, please visit www.epsilon.com/purple.
To schedule an interview with Mssrs. Cone, McRae or Thomas, please
contact Scott Bauman at 617-275-6518 or by email at sbauman@greenoughcom.com.
About Epsilon
Epsilon – including its Abacus division –
is a 21st Century Marketing Services Company that uses consumer and
business data together with proven techniques to maximize marketing
power for clients worldwide. Services include strategic consulting,
database and loyalty technology, proprietary data, predictive modeling
and a full range of creative and interactive services including brand
and promotional development, web design, email deployment, search engine
optimization and direct mail production. Among other notables, Epsilon
is the world’s largest permission-based email
marketer. Epsilon is an Alliance Data company. For more information,
visit www.epsilon.com.
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