ST. LOUIS, May 25, 2017 /PRNewswire/ -- Enterprise
Holdings Inc. – the world's largest car rental company – has
announced plans to enter the Vietnam market with its flagship brand,
Enterprise Rent-A-Car, as well as its National Car Rental and Alamo
Rent A Car brands. Enterprise Holdings appointed an affiliate of MP
Logistics as its first franchisee in Asia at the 2017 Asian American Chamber of
Commerce Connections Dinner today, subject to Enterprise's
registration in Vietnam as a
franchisor.
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This appointment not only marks a historic milestone in
Enterprise Holdings' ongoing global expansion, but also reflects
the company's broader strategy to build an extensive network of
transportation services that deliver value, choice and outstanding
customer service to business and leisure travelers around the
world. "Our robust growth is a tribute to the strong international
reputation of our brands," said Peter A.
Smith, vice president of global franchising at Enterprise
Holdings, who highlighted the company's rapid expansion and
integrated global network as a keynote speaker at the
2016 International Car Rental Show.
Enterprise Holdings also hosted a global franchise meeting last
year in St. Louis – its hometown
and world headquarters – which served as an ideal place for
business partners from all over the world to find some 'middle
ground' and discuss a variety of issues, from operational
procedures and employee recruitment strategies to urban mobility
concepts and ethics and compliance policies. "We look forward to
working with MP Logistics to further enhance our brands'
reputation," Smith stated. "We believe this partnership is just the
latest example of ensuring that our loyal leisure and corporate
customers are able to enjoy the high-quality service they've come
to expect from our Enterprise, National and Alamo brands, no matter
where in the world their travels take them."
Next year, MP Logistics will begin providing long-term rentals
under the Enterprise Rent-A-Car brand primarily to the employees of
multinational companies with operations in Vietnam. Over time, the offering will expand
to include short-term car rental services for business and leisure
travelers. MP Logistics estimates that the average international
customer will rent a vehicle for anywhere from one to five years –
similar to vehicle lease programs in the
United States, but with the added benefit of a local
driver.
"Enterprise and MP Logistics are both committed to the highest
standards of customer service," said Minh
Phuong Dang, Chief Executive Officer and Founder of MP
Logistics. "As family-owned companies, we both share common values
that include a strong entrepreneurial spirit, a culture of
excellence and a deep commitment to our people."
Another Vietnamese-American Business Success Story
Throughout the past two decades, Vietnam has undergone a rapid economic
expansion. In the article, "Having attained middle-income status,
Vietnam aims higher," The Economist recently reported that
Vietnam's growth has averaged
nearly six percent a year per capita since 1990.
With that kind of economic strength in mind, Cuong Dang – CEO of St. Louis-based Enliven as well as Vice
President of the local Asian American Chamber of Commerce (AACC) –
works to foster business opportunities across Asia. He has led trade missions between
St. Louis and Vietnam for the past two years. In this role,
he recognized the market potential for a well-respected and trusted
consumer brand such as Enterprise Rent-A-Car to thrive in the
fragmented Vietnamese car rental marketplace. As a result, he
connected the two companies for a potential partnership.
MP Logistics is a family-owned company that specializes in air
and ocean freight, warehousing, distribution, project cargo and
inland transportation. With a strong reputation for delivering
exceptional customer service throughout the region, the company's
current fleet provides long-term rentals for international business
executives who work and live in Vietnam.
"MP Logistics looked at many potential car rental partners, and
the company is confident that the combination of Vietnam's emerging economy and Enterprise's
unique value proposition and unmatched customer service reputation
will add up to yet another Vietnamese-American business success
story," Dang said.
During the last five years, Enterprise Holdings has rapidly
expanded the presence of its three brands –Enterprise Rent-A-Car,
National Car Rental and Alamo Rent A Car – and now serves more than
95 percent of the worldwide car rental market. In the beginning of
2012, the company operated in just three European countries – the
UK, Ireland and Germany. Today, the Enterprise Holdings global
network operates in more than 90 countries and territories,
including North America,
Central America, South America, the Caribbean and Europe, as well as parts of Asia-Pacific and the Middle East. The company also ranks near the
top of the global travel industry, ahead of many airlines and
most cruise lines, hotels, tour operators and online travel
agencies.
For more information about Enterprise Holdings,
visit www.enterpriseholdings.com.
About Enterprise Holdings
Enterprise Holdings – through its integrated global network of
independent regional subsidiaries and franchises – operates the
Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car
brands at more than 9,600 fully staffed neighborhood and airport
locations. The company and its affiliate, Enterprise Fleet
Management, together offer a total transportation solution,
including extensive car rental and car-sharing services, truck
rental, corporate fleet management and retail car sales. Combined,
these businesses accounted for more than $20.9 billion in
revenue and owned nearly 1.9 million vehicles throughout the world
in fiscal year 2016. Enterprise Holdings' regional subsidiaries and
Enterprise Fleet Management currently employ more than 97,000
worldwide. Enterprise Holdings currently is ranked as one
of America's Largest Private Companies. In addition, among all
North American car rental companies, it has the lowest leverage
ratio and is the only one with an investment-grade rating.
Furthermore, if it were publicly traded, Enterprise Holdings would
rank on Fortune's list of the 500 largest American
public companies.
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