LONDON, May 2, 2016 /PRNewswire/ -- The fourth largest
region worldwide in terms of B2C E-Commerce sales, Eastern Europe is home to several emerging
online retail markets. However, despite the double-digit growth
rates of these markets, Eastern
Europe's share of global B2C E-Commerce is predicted to
remain unchanged for the next four years, due to more rapid
expansion of the Asia-Pacific
region. As shown in yStats.com's report, B2C E-Commerce sales
accounted for only a small one-digit share of the total retail
sales in Eastern Europe in 2015,
less than half of the shares in North
America, Western Europe and
Asia-Pacific. This is an
indication of the potential for further online retail growth in
Eastern Europe, supported by
increasing Internet and online shopper penetration in its leading
countries.
Russia was by far the largest B2C
E-Commerce market in Eastern
Europe in 2014, according to the research findings of
yStats.com. Though both in Russia
and Ukraine unfavorable economic
conditions and devaluation of currencies over the previous two
years had a negative impact on the consumers' purchasing power, B2C
E-Commerce sales in local currency continue to grow rapidly there,
spurred by improving Internet penetration and increasing interest
in making purchases over the Internet.
In other major markets of the region, including Turkey and Poland, online retail is also evolving.
Important trends include the growth of mobile and cross-border
E-Commerce, yStats.com finds. Smartphone penetration is growing
across the region, with countries such as the Czech Republic having already surpassed a 50%
smartphone penetration rate among the mobile phone users. Another
interesting trend is the popularity of price comparison websites,
especially in Greece, Romania and Hungary. Moreover, local B2C E-Commerce
websites have to cope with the growing popularity of Chinese online
marketplaces, such as Alibaba.com and JD.com. However, the
positions of national leaders, such as Allegro in Poland, Alza in the Czech Republic, Hepsiburada in Turkey, Rozetka in Ukraine, and Ulmart in Russia remain strong.
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