SAN MATEO, Calif., Sept. 20, 2017 /PRNewswire/ -- Oracle
NetSuite, one of the world's leading providers of cloud-based
financials / ERP, HR, Professional Services Automation (PSA) and
omnichannel commerce software suites, announced today that Draper
James, a fast-growing Southern-influenced apparel and homewares
line founded by actor Reese
Witherspoon, has implemented and gone live with NetSuite's
Retail Apparel Edition in 144 days to power its financials,
inventory, customer and order management processes. Draper James
now has an end-to-end view of the business across its wholesale
distribution, ecommerce channels and three brick-and-mortar
locations, to enable seamless omnichannel experiences for its
customers and retail partners.
Witherspoon founded Draper James as a tribute to her Southern
heritage and gracious Southern living, and in particular her
grandparents, William James
Witherspoon and Dorothea
Draper – who never left the house without her pearls or
wedding ring and always drove her white Cadillac with the proper
driving gloves. To realize its mission to give everyone a taste of
that contemporary yet timeless Southern style Witherspoon grew up
with, Draper James needed to scale operations for growth across
expanding channels – which included ecommerce, plans to open
brick-and-mortar locations and engage in B2B partnerships with
leading retailers.
When running a clothing line whose founder is an internationally
acclaimed actor, a big part of delivering a great customer
experience is ensuring that whatever Witherspoon is pictured
wearing is available for purchase. And when a dress can sell out in
mere minutes after she is photographed wearing it, ensuring supply
matches demand is crucial.
That wasn't so hard to do when Draper James first launched as an
online brand in 2015. But demand for its dresses, t-shirts -
adorned with phrases like "howdy," - and friendly, powder blue
gingham stationery, grew across the country. People everywhere from
Greenville S.C. to Greenwich, Conn. were looking to incorporate a
bit of Southern charm into their lives.
"We really needed to have unified data to remove the barriers
between channels," said Melissa
Baird, VP of Systems and Procedures for Draper James. "If a
customer shopped in the Lexington
store, and the only dress left in the network was in Nashville, we wanted to allow the customer the
ability to easily purchase it from an iPad and have it delivered
directly to the location of their choice."
Draper James couldn't meet the buy-anywhere customer expectation
and wasn't pleased with its previous inventory management
processes, being forced to perform time-consuming, error-prone and
inefficient manual workarounds in Excel. Disparate systems held the
company back from getting to know its customers better, and from
ensuring that what they wanted to buy was in stock. It knew
sustainable, efficient growth depended on managing and maintaining
flexible inventory across channels.
Draper James implemented NetSuite's Retail Apparel Edition in
June 2017 in 144 days using NetSuite
SuiteSuccess; a methodology designed to deliver faster time to
value, increased business efficiency, flexibility and greater
customer success. SuiteSuccess leverages NetSuite's depth of
experience in the retail industry and business operations
functionality, including preconfigured dashboards for
retail-specific roles and reports with business intelligence for
retailers that provides insight into top selling items, units per
transaction, shrink reports, sales per hour, sell-through figures
and retail stock-ledger.
"Since we're such a young business, we needed a vendor flexible
enough to allow us to morph and grow as a company," Baird said. "We
wanted a good partner for the long run — a like-minded vendor that
understood what we were trying to do as we scaled as a
company."
NetSuite allows Draper James to manage its business across
ecommerce, wholesale distribution and brick and mortar channels in
a smarter way, maintaining flexible inventory and avoiding
stock-outs. Efficient, lean operations allow Draper James to keep a
laser focus on listening to customers, detecting patterns and
focusing on adding value to the customer journey across its
different retail touch points.
Since implementing NetSuite, the now 30-employee company has
forged wholesale distribution partnerships with luxury retailers
like Nordstrom and Net-a-Porter, and opened brick and mortar stores
in Nashville, Dallas and Lexington. The business is headquartered in
New York, with a warehouse in
Greenville, S.C. and much of its
manufacturing done in the south.
NetSuite provides an end-to-end view of business for retailers
such as Draper James across wholesale distribution and ecommerce
channels, as well as company brick-and-mortar locations, to enable
seamless, omnichannel experiences for customers.
NetSuite's cloud-based software removes complexity, and allows
fast-growing companies with many remote workers to run
best-in-class processes without high implementation costs and
overhead associated with managing on-premise software. In turn, the
business can adopt new functionality when it needs it to reach new
goals. For more information on NetSuite's products, please
visit http://www.netsuite.com.
About Oracle NetSuite
Oracle NetSuite pioneered
the Cloud Computing revolution in 1998, establishing the world's
first company dedicated to delivering business applications over
the internet. Today, it provides a suite of cloud-based financials
/ Enterprise Resource Planning (ERP), HR and omnichannel commerce
software that runs the business of companies in more than 100
countries.
Follow NetSuite's Cloud blog, Facebook page and @NetSuite
Twitter handle for real-time updates.
About Oracle
The Oracle Cloud offers complete SaaS
application suites for ERP, HCM and CX, plus best-in-class database
Platform as a Service (PaaS) and Infrastructure as a
Service (IaaS) from data centers throughout the Americas,
Europe and Asia. For more information about Oracle
(NYSE:ORCL), please visit us at oracle.com.
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their respective owners.
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SOURCE Oracle NetSuite