TIDM888
RNS Number : 7208Z
888 Holdings plc
28 September 2009
28 September 2009
Dragonfish
Dragonfish signs exclusive agreement with Tsogo Sun Gaming
Group
Dragonfish, the independent B2B division of 888 Holdings Plc, today announces
the signing of an exclusive agreement with Tsogo Sun Gaming Group (TSG), one of
the largest hotel and entertainment groups in South Africa, to provide total
gaming services for the land-based TSG's first move into online
gaming.
The two companies will set-up a joint venture in South Africa,
initially with a licensed offering in the regulated sportsbook arena. The
partnership is to continue with the launch of casino, poker and bingo once a
more developed regulatory regime is in place in South Africa.
Dragonfish will provide TSG with comprehensive gaming solutions; including
games, technology, payment processing systems, call center, customer
relationship management, online marketing and business analytics. This cutting
edge collaboration between a world-class online gaming provider and a leading
land based operator, will also enable the joint offering to include services
such as:
* integrated databases for CRM and marketing
* * the
combination of online payment methods with membership cards
As part of the
venture the two companies will market both 888's brand in South Africa as well
as a new on-line brand for Tsogo.
TSG has significant reach across a
wide audience of people in South Africa, with average annual footfall across the
group's seven casinos exceeding 21 million people. Distribution through TSG
casinos and hotels will therefore provide Tsogo and 888's B2C products with a
large user-base in South Africa and a strong presence in the country.
Gabi Campos, Managing Director of Dragonfish, said:
"Dragonfish's
technology infrastructure provides an excellent platform for partnerships with
land based casinos. This partnership is the first of many targeted at regulated
markets, where Dragonfish's partners operate under local licenses and enjoy the
benefits of such regulatory arrangement. TSG's casinos provide a world-class,
personalised gaming experience, and through partnering with Dragonfish we can
provide them with the expertise and cutting-edge online gaming solutions to
convert their strong brand into a successful position in the online gaming
world. "
Marcel von Aulock, Chief Financial Officer of the Tsogo Sun
Group, said:
"Tsogo is a dynamic and innovative leader of gaming in South
Africa so our move into online gaming is a natural progression for the business.
Dragonfish has a proven pedigree in online gaming technology delivery and this
partnership provides an excellent platform to expand our offering."
- ends -
Contacts:
+----------------------------------------------+-------------------------+
| Dragonfish | |
+----------------------------------------------+-------------------------+
| Gabi Campos, Managing Director | +350 200 49 800 |
+----------------------------------------------+-------------------------+
| | |
+----------------------------------------------+-------------------------+
| Bell Pottinger Corporate & Financial | |
+----------------------------------------------+-------------------------+
| Nick Lambert | +44 20 7861 3232 |
+----------------------------------------------+-------------------------+
About Dragonfish
* Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a
separate division within 888
* Dragonfish is a leading provider of Total Gaming Services - Games & Technology;
Operations; Marketing and ePayments - with an unique heritage within one of the
world's leading B2C brands, 888
* Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
* Dragonfish has unsurpassed operations and marketing knowledge in the gaming
industry
* Please see www.dragonfishtech.com for further details, or contact through
sales@dragonfishtech.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
NRASEWFMISUSEDU
|