TIDM888
RNS Number : 7227U
888 Holdings plc
30 June 2009
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30th June 2009
DRAGONFISH SIGNS THREE NEW BINGO PARTNERS
Dragonfish, the independent B2B division of 888 Holdings Plc, today announces
the signing of three new bingo partners; MoonBingo, BingoHollywood and Costa
Bingo, cementing further Dragonfish's position as a global leader in the
provision of bingo services.
Dragonfish's bingo software will underpin MoonBingo's (www.moonbingo.com) plans
to launch a new, standalone bingo network, following successful growth on the
Dragonfish bingo network. Newco, the company behind other successful brands on
the Dragonfish bingo network such as www.gloriousbingo.com and
www.spectrabingo.com are the brains behind this new venture and will be
launching the network with a marketing budget in the millions. The agreement
with MoonBingo includes Dragonfish's Total Gaming Services offering: Provision
of chat moderators, ePayments systems, customer care, hosting and full
technology services including back office and platform integration.
BingoHollywood (www.bingohollywood.com) is launching a standalone network
powered by Dragonfish bingo software and will also use many of Dragonfish's
Total Gaming Services whilst handling their own chat room moderation. With a
committed seven figure marketing budget set from launch the brand aims to become
a major player in the bingo market.
Costa Bingo (www.costabingo.com) has recently gone live with Dragonfish bingo
software and has already been a great success with free bingo games targeting
the acquisition of new players. They will also benefit from Dragonfish's Total
Gaming Services offering, providing a fully managed bingo solution.
The signing of these new partners underpins further Dragonfish's status as:
* A leading provider of bingo software worldwide and the world's leading bingo
network with over 60 skins offering instant liquidity, industry leading software
and top tier brands
* Delivering the highest lifetime customer values
* Possessing a back office which provides advanced financial, risk management,
support and chat hosting services to all licensees allowing for differentiation
of product
* Offering multi-language capabilities within its bingo client
Gabi Campos, Managing Director, of Dragonfish commented:
"We consider our bingo software to be the leading product in the sector and the
addition of these excellent new partners is a further endorsement of our bingo
product. The fact that each partner has a wealth of experience in the sector
combined with a significant marketing contribution demonstrates a willingness to
carve out their own niche in the bingo market and we very much look forward to
helping each partner successfully grow their business."
Adi Frum, CEO, of MoonBingo commented:
"We are excited to expand our business with Dragonfish and bring significant
knowledge and experience of online bingo to this new partnership. We intend to
position MoonBingo network as one of the leading bingo networks in this field
and we welcome new affiliates who wish to partner with us."
Tina Pegrini, Network Manager, of BingoHollywood commented:
"Work on our new bingo network is progressing very well. We're really looking
forward to launching something different in conjunction with Dragonfish that
will capture the attention of bingo players everywhere. Fun, entertainment and
winning is what it's all about, and that's what we'll deliver. Watch this
space!"
Richard Skelhorn, CEO, of Costa Bingo commented:
"We're really pleased with the launch of Costa bingo and are confident
Dragonfish are the right partners for our business. The players love the
software and it has proved to be highly flexible allowing us to create some
really nice custom applications to help with acquisition and retention. We're
looking forward to growing our player base and providing a first class service
to our customers and affiliate partners."
These latest developments endorse Dragonfish's hybrid strategy for its bingo
model. Business partners who join the network are able to benefit from instant
liquidity whilst gaining a full understanding of back office functionality, CRM
and chat. The provision of appropriate levels of liquidity enables partners to
then launch standalone networks in the future whilst maintaining their existing
brand on the Dragonfish bingo network.
<ends>
Contacts:
Dragonfish
Gabi Campos, Managing Director
+350 200 49 800
Bell Pottinger Corporate & Financial
Ann-marie Wilkinson / Nick Lambert / Andrew Benbow +44 20 7861 3232
About Dragonfish
- Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a
separate division within 888
- Dragonfish is a leading provider of Total Gaming Services - Games &
Technology; Operations; Marketing and ePayments - with an unique heritage within
one of the world's leading B2C brands, 888
- Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
- Dragonfish has unsurpassed operations and marketing knowledge in the gaming
industry
- Please see www.dragonfishtech.com for further details, or contact through
sales@dragonfishtech.com
This information is provided by RNS
The company news service from the London Stock Exchange
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