TIDM888
RNS Number : 0659S
888 Holdings plc
12 May 2009
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Dragonfish
('the Company')
Dragonfish signs strategic agreement with Phumelela Gold Enterprises
Dragonfish, the independent B2B division of 888 Holdings Plc, today announces
the signing of a strategic agreement with South African based Phumelela Gold
Enterprises(PGE), one of the world's largest pari-mutuel horseracing and tote
betting organisations, to provide a comprehensive sportsbook offering. The
offering will be followed by the introduction of casino, poker, bingo and
quickplay games once a more developed regulatory regime is in place in South
Africa.
Dragonfish will also distribute globally the Horseracing Pools and Live Racing
Streaming from tens of tracks globally for which PGE owns exclusive distribution
rights, through Dragonfish licensees and via 888.com.
Dragonfish will provide PGE with its market-leading e-payments service and
back-end software, which allows swift integration into 888's shared wallet,
cashier and customer support systems.
The agreement is another example of Dragonfish's ability to work with companies
who work under governmental licensing, following the ground breaking agreement
for the New Football Pools in the UK with Sportech Plc. The deal harnesses
Dragonfish's e-payments expertise in emerging territories, which has been built
up through several years of successful work in Latin America, together with
PGE's substantial gaming shop infrastructure.
PGE will provide significant distribution and marketing outlets for this
strategic partnership. The partners in PGE, Phumelela Gaming and Leisure Ltd and
Gold Circle (Pty) Ltd, conduct horseracing and/or tote betting in all of South
Africa's nine provinces, running eleven racecourses, nine training centres,
over 400 tote outlets, three telephone-betting centres and two online tote
betting sites.
Gabi Campos, Managing Director of Dragonfish, commented:
"Horseracing is the largest sector in worldwide sports betting, and we are
delighted to work with a global leader in this area. Phumelela has a huge
user-base in South Africa, and this deal will ensure that they have the best
tools available with which to provide their customers with a cutting edge online
gaming offering."
Rian du Plessis, Group CEO, Phumelela Gaming and Leisure Limited:
"As a recognised world leader in harnessing the latest technology to globalise
horseracing, we are very happy to sign with a partner that can provide us with
market-leading technology to expand our offering worldwide. Working with
Dragonfish going forward will help us to diversify our online offering and build
on our current success."
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Contacts:
+----------------------------------------------+-------------------------+
| Dragonfish | |
+----------------------------------------------+-------------------------+
| Gabi Campos, Managing Director | +350 200 49 800 |
+----------------------------------------------+-------------------------+
| | |
+----------------------------------------------+-------------------------+
| Bell Pottinger Corporate & Financial | |
+----------------------------------------------+-------------------------+
| Ann-marie Wilkinson / Nick Lambert / Andrew | +44 20 7861 3232 |
| Benbow | |
+----------------------------------------------+-------------------------+
About Dragonfish
* Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a
separate division within 888
* Dragonfish is a leading provider of Total Gaming Services - Games & Technology;
Operations; Marketing and ePayments - with an unique heritage within one of the
world's leading B2C brands, 888
* Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
* Dragonfish has unsurpassed operations and marketing knowledge in the gaming
industry
* Please see www.dragonfishtech.com for further details, or contact
through sales@dragonfishtech.com
About Phumelela
* Phumelela Gold Enterprises (PGE) is a joint venture between South African
horseracing and tote betting operators Phumelela and Gold Circle.
* PGE is managed by Phumelela and owns the domestic and international broadcast
and information rights to South African horseracing. PGE also sets fixtures for
all South African racecourses and owns and manages Tellytrack, South Africa's
domestic horseracing TV channel.
* PGE has acquired the worldwide betting-related broadcast rights to 30 of the
UK's 60 racecourses (the Racing UK rights), including nine of the 12 "Super"
tracks from Racing UK (RUK).
* PGE, in partnership with Racing UK and the UK tote (Totesport), offers a daily
racing-betting package to the global market on South African-based TV channel
Racing International, which is beamed via satellite across six continents.
This information is provided by RNS
The company news service from the London Stock Exchange
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