TIDM888
RNS Number : 8454R
888 Holdings plc
07 May 2009
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Dragonfish
Dragonfish announces poker and casino services have gone live on Racing Post
website
Dragonfish, the independent B2B division of 888 Holdings Plc, announces that
white label online casino and poker services are now live on the website of the
Racing Post, the pre-eminent horse racing industry publication.
Dragonfish has delivered its market leading B2B solutions to the Racing Post in
a matter of weeks, which has delivered considerable speed to market for
Dragonfish's client and has maximised its revenue opportunities.
This website's casino and poker lobby has been specifically designed for, and to
meet, Racing Post's needs. It has been incorporated into a website optimised for
a high search engine ranking, demonstrating Dragonfish's advanced marketing
capabilities. Dragonfish has also provided a full cashier and ePayments system
linked to its market leading back office infrastructure, and enabled a single
wallet application across both casino and poker enabling each Racing Post
customer to make a seamless transition thus extending lifetime customer value.
Today's announcement proves Dragonfish's ability to deliver when and where it
counts, both on time and demonstrating product excellence. This service also
includes integration into affiliate systems with a base of over 60,000
affiliates.
Dragonfish now plan to provide even more pervasive integration of back office
systems enabling the Racing Post to benefit from its full business analytical
capabilities for all registrations to Racing Post's website. This will maximise
the conversion of website visits into actual gaming transactions.
Gabi Campos, Managing Director, of Dragonfish commented:
"The combination of Dragonfish's outstanding marketing, design and technology
integration teams has delivered this service to the Racing Post in a matter of
weeks. Dragonfish has the ability to deliver best-in-class poker and casino
games, plus casino games in poker, to its clients including a unique combination
of jackpot branded games. We look forward to announcing more deals with
blue-chip clients and demonstrating our efficiency in delivering a world-class
service."
Mark Renshaw, Head of Commercial Online at the Racing Post commented:
"The team at Dragonfish implemented our gaming product with speed and
professionalism. We are confident that their marketing expertise and market
leading products will help to provide a compelling proposition for our betting
focused customer base."
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| Contacts: | |
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| Dragonfish | |
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| Gabi Campos, Managing Director | +350 200 49 800 |
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| | |
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| Bell Pottinger Corporate & Financial | |
+----------------------------------------------+-------------------------+
| Ann-marie Wilkinson / Nick Lambert / Andrew | +44 20 7861 3232 |
| Benbow | |
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About Dragonfish
* Dragonfish is the brand name for 888 Holdings Plc's B2B business and is a
separate division within 888
* Dragonfish is a leading provider of Total Gaming Services - Games & Technology;
Operations; Marketing and ePayments - with an unique heritage within one of the
world's leading B2C brands, 888
* Games covered by Dragonfish include Casino, Poker, Bingo, Sports and Quickplay
* Dragonfish has unsurpassed operations and marketing knowledge in the gaming
industry
* Please see www.dragonfishtech.com for further details, or contact
through sales@dragonfishtech.com
This information is provided by RNS
The company news service from the London Stock Exchange
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