PLANO, Texas, July 2, 2015 /PRNewswire-USNewswire/ -- To
celebrate the launch of its newest flavor, limited-edition Doritos
Jacked 3D Bacon Cheddar Ranch snacks, the Doritos brand is rolling
out exclusive, 3D video content at www.Jacked3D.com, as part of the
Doritos brand's first, mobile-only campaign. This summer the brand
is taking the video experience on your smartphone to epic new
levels, turning the unique, 3D snacks into a way to unlock totally
unique 3D videos. Those who purchase a bag of the new,
limited-edition flavor or Doritos Jacked 3D Jalapeno Pepper Jack
will have exclusive access to videos from some of today's hottest
content producers on their smartphones anytime, anywhere. The
Doritos brand is one of the flagship brands from PepsiCo's
Frito-Lay division.
To access the videos, consumers simply log on to
www.Jacked3D.com via their mobile device, scan a Doritos Jacked 3D
snack and pop on a pair of the Jacked 3D glasses, which are
available with purchase at select retail locations across the
country, or by contacting Frito-Lay consumer affairs for a free
pair. The Doritos brand has partnered with some of the biggest
names in online video, including YouTube star Freddy Wong, Vine celebrity Zach King and BMX master Tim Knoll, to create outrageous, exclusive
videos in 3D. The website will also offer a 3D video-clip preview
from the indie band PPL MVR.All 3D videos will also be available in
the standard 2D format.
To make the experience even more legendary, the Doritos brand is
offering fans the chance to get a sneak-peek at the latest movie
from a modern cult terror franchise, Syfy's "Sharknado." Beginning
July 6, visitors will gain access to
preview a trailer of Syfy's "Sharknado 3" containing exclusive
content. "Sharknado 3" will premiere on Syfy July 22.
"Being bold has always been in Doritos Jacked 3D's DNA and this
new flavor takes that to the next level," said Jeannie Cho, senior director of marketing,
Frito-Lay North America. "We wanted
to make Jacked 3D snacking a unique Doritos experience. That's why
we're celebrating the launch of the new Bacon Cheddar Ranch flavor
by giving consumers access to 3D mobile content that's available no
matter where they may be snacking this summer."
New Doritos Jacked 3D Bacon Cheddar Ranch will be available from
June 28 through September 18,
2015.The Doritos Jacked 3D line of snacks, which also includes
Doritos Jacked 3D Jalapeno Pepper Jack, is available at retail
stores nationwide, for a suggested retail price of $4.29 for 11.5oz bag and $1.49 for 3.125oz bag.
About Doritos
Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of
PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the Doritos
brand, visit its website at www.doritos.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a
day in more than 200 countries and territories around the world.
PepsiCo generated more than $66
billion in net revenue in 2014, driven by a complementary
food and beverage portfolio that includes Frito-Lay, Gatorade,
Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio
includes a wide range of enjoyable foods and beverages, including
22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal
to deliver top-tier financial performance while creating
sustainable growth and shareholder value. In practice, Performance
with Purpose means providing a wide range of foods and beverages
from treats to healthy eats; finding innovative ways to minimize
our impact on the environment and reduce our operating costs;
providing a safe and inclusive workplace for our employees
globally; and respecting, supporting and investing in the local
communities where we operate. For more information, visit
www.pepsico.com.
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SOURCE Frito-Lay North
America