Dolby Laboratories & Netflix Partner to Deliver the First Global Combined Dolby Atmos & Dolby Vision Streaming Experience to ...
June 28 2017 - 8:30AM
Business Wire
Today, Dolby Laboratories, Inc. (NYSE: DLB) announced commitment
from Netflix to deliver the first global combined Dolby Atmos and
Dolby Vision high-dynamic range (HDR) streaming experience to
consumers around the world. Netflix members will soon be able to
experience Okja, the critically praised Netflix Original Film, in
both formats. Additional supported titles are coming soon, and the
catalog will continue to grow.
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“Netflix and Dolby share the same vision for delivering
spectacular experiences to consumers,” said Giles Baker, Senior
Vice President, Consumer Entertainment Group, Dolby Laboratories.
“With consumers already able to experience Dolby Vision on Netflix,
it was a natural continuation of our partnership to bring a new
level of immersive audio with Dolby Atmos to Netflix members around
the world.”
Dolby Atmos delivers an immersive sound experience that places
and moves audio anywhere around you, including overhead, so that
viewers feel as if they are in the middle of the story. Leveraging
the high-dynamic range innovation that powers Dolby’s most advanced
cinemas around the world, Dolby Vision transforms the TV experience
in the home by delivering greater brightness and contrast, as well
as a fuller palette of rich colors using dynamic metadata and
Dolby’s intelligent display mapping engine in each playback
device.
“With the addition of Dolby Atmos support on Netflix, we are
enabled to deliver the most cutting-edge experience to our global
members and provide another creative tool to the artists,” said
Greg Peters, Chief Product Officer, Netflix. “I’m excited for
Netflix members all over the world to be able to get a
theater-quality experience in the comfort of their own homes.”
The combined Dolby Atmos and Dolby Vision streaming experience
from Netflix will be available on 2017 LG OLED TVs pending an
update soon.
Today on Xbox, consumers can access Dolby Atmos content when
connecting their console to a Dolby Atmos enabled home theater
system, TV or soundbar, or via headphones using the new Dolby Atmos
for headphones feature available for purchase through the Dolby
Access app in the Xbox Store. The 2017 lineup of LG OLEDs already
have built-in Dolby Atmos capabilities that create an immersive
soundscape around you without the need to connect to an external
Dolby Atmos enabled system.
Over time, Netflix plans to roll out support to additional
devices, making the Dolby Atmos and Dolby Vision combined
experience more accessible to Netflix members around the globe.
About Dolby Atmos
Dolby Atmos delivers moving audio – sound that can be precisely
placed and moved anywhere in three-dimensional space, including
overhead. It brings entertainment alive all around the audience in
a powerfully immersive and emotive experience. To learn more about
Dolby Atmos, visit www.dolby.com/Atmos.
About Dolby Vision
Dolby Vision transforms your TV experience with dramatic
imaging—incredible brightness, contrast, and color that bring
entertainment to life before your eyes via OTT online streaming,
Ultra HD Blu-ray, broadcast, and gaming applications. To learn more
about Dolby Atmos, visit www.dolby.com/Vision
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice
technologies that transform entertainment and communications in
mobile devices, at the cinema, at home, and at work. For more than
50 years, sight and sound experiences have become more vibrant,
clear, and powerful in Dolby. For more information, please visit
www.dolby.com.
Dolby, Dolby Atmos and the double-D symbol are registered
trademarks of Dolby Laboratories. Dolby Vision is a trademark of
Dolby Laboratories. All other trademarks remain the property of
their respective owners. DLB-G
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