DirectTrack(R) Voted as the #1 Affiliate Tracking Technology for
the Second Year in a Row
PITTSBURGH, April 21 /PRNewswire/ -- Direct Response Technologies, Inc., a
leading provider of online media and technology solutions, announces that
DirectTrack(R) (Direct Response's proprietary affiliate and ad serving
technology) was voted on by 40,000 readers of the ADBUMb newsletter as the best
affiliate tracking and ad serving technology in the world for the second
straight year.
The power of DirectTrack(R) continues to be validated as the industry leading
affiliate tracking and ad serving platform.
DirectTrack currently powers 101 networks including affiliate networks, ad
serving networks, and co-registration networks. The DirectTrack 'network of
networks' delivers roughly 10 billion ads per month, and over 60,000,000
clicks. DirectTrack was launched as a low cost network platform for
advertising and affiliate networks to get setup and launched, and has proven
that a company can grow quickly utilizing the power of DirectTrack and the
network of networks.
DirectTrack's patent pending 'Cross Publication(TM)' technology enables
networks to tie into this 'network of networks' to enable them to grow further,
tying each network together and enabling one network to have the reach of all
the combined networks.
"We celebrate another victory for the DirectTrack division of our company,"
says Jason Wolfe, CEO of Direct Response Technologies, Inc., "we started
development on DirectTrack in 1997 when it was used to power our own network --
DirectLeads. A few years ago we began to license DirectTrack out on a private
label basis, and it has grown into a leading provider of affiliate network and
ad serving software, delivering billions of ads per month by over 300,000
affiliates and 100 networks. DirectTrack is a robust tracking and ad serving
platform, that features the industries first and only CrossPublication
technology. We realize the power of the 'network of networks' and will
continue to move toward providing a solid platform for our clients as well as
provide to them opportunities to become part of a larger pie. It is an honor
to be recognized for our efforts 2 years running being selected as the #1
affiliate tracking and ad serving technology by the 40,000 plus readers of
ADBUMb." As recipients of the Top Affiliate Technology prize, the Direct Response team
was awarded an engraved crystal plaque by ADBUMb. The newsletter's
Editor-in-Chief, Elizabeth Hines, remarked, "The entire ADBUMb team would like
to congratulate Direct Response on their win two years in a row, and we look
forward to serving the industry by conducting this survey for many years to
come." About Direct Response Technologies, Inc.
Direct Response Technologies, Inc. founded in 1994, is a media and technology
firm dedicated to delivering performance-based results and technology solutions
to clients. Direct Response Technologies is a privately held company with
offices in Pittsburgh, PA, and New York NY, owned in part by Jupiter Media
(NASDAQ:JUPM). The company also operates an office in North Dakota in
conjunction with the Department of Commerce of North Dakota.
Direct Response Technologies ( http://www.directresponse.com/ ) provides
technology for (1) secure coupon delivery and tracking solutions through
http://www.mycoupons.com/ ; (2) keyword tracking through
http://www.keywordmax.com/ ; (3) affiliate tracking through
http://www.directtrack.com/ ; and (4) gift certificates and gift card solutions
through http://www.giftcards.com/ . DATASOURCE: Direct Response Technologies, Inc.
CONTACT: Public Relations of Direct Response Technologies, Inc., +1-412-921-6881, or Web site: http://www.directresponse.com/ http://www.mycoupons.com/ http://www.keywordmax.com/ http://www.directtrack.com/ http://www.giftcards.com/
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