PITTSBURGH, Dec. 7 /PRNewswire-FirstCall/ -- Direct Response Technologies, Inc., a leading provider of online media and technology solutions, announced today that their KeywordMax Division, a leading provider of pay per click search engine management tools, launched a new Private Label Program. The Private Label Program allows third party vendors to seamlessly integrate KeywordMax's tracking and bid management solutions into existing interactive advertising applications.
KeywordMax has been powering SEM agencies with bid management and tracking technology since 2003. With the launch of the new Private Label Program, web analytics vendors, email vendors, affiliate tool providers, ad serving vendors, and other interactive service providers will be instantly enabled with conversion tracking, click fraud monitoring, and bid management services all under a Private Label GUI with their own look and feel.
"KeywordMax has always been a thought leader in the pay per click management space," Says Lori Weiman, the KeywordMax Director. "We were first to market with click fraud monitoring in 2003, first to market with performance based bid management in 2004, and now, with our full service Private Label Program, we are first to market as an enabler for other interactive advertising vendors to have the KeywordMax toolset." KeywordMax(tm) has experienced significant agency growth since its launch in 2003. KeywordMax now powers over 60 agencies, and provides its tools to hundreds of merchants. KeywordMax tracks millions of dollars worth of transactions daily.
Jason Wolfe, the CEO of Direct Response Technologies, Inc. comments, "Direct Response Technologies, Inc. continues to believe in being the 'power behind the scene' for interactive agencies. We had success Private Labeling our DirectTrack application (an industry leading private labeled affiliate tracking platform) over the past few years, and we are expanding that success over to our KeywordMax division. We are excited to provide this functionality to our client base - and we anticipate further private labeling as well as product and service consolidation under the Direct Response umbrella." About Direct Response Technologies, Inc.
Direct Response Technologies, Inc. founded in 1994, is a media and technology firm dedicated to delivering performance-based results and technology solutions to clients. Direct Response Technologies is a privately held company headquartered in Pittsburgh, PA, owned in part by Jupiter Media (NASDAQ:JUPM). The company also operates an office in North Dakota in conjunction with the Department of Commerce of North Dakota.
Direct Response Technologies (http://www.directresponse.com/) provides technology for (1) secure coupon delivery and tracking solutions through http://www.mycoupons.com/; (2) keyword tracking through http://www.keywordmax.com/; (3) affiliate tracking through http://www.directtrack.com/; (4) gift certificates and gift card solutions through http://www.giftcards.com/; and (5) a leads network comprised of over 15,000 publishers through http://www.directleads.com/ . DATASOURCE: Direct Response Technologies, Inc.
CONTACT: Jason Wolfe, President-CEO of Direct Response Technologies, Inc., +1-412-921-6881, or fax, +1-412-921-1844, or Web site: http://www.directresponse.com/
|