PITTSBURGH, Oct. 17 /PRNewswire/ -- Direct Response Technologies, Inc., a leading provider of online media and technology solutions, announces the launch of a new and improved Co-Registration management system called "Direct Co-Reg" in their DirectTrack ad serving and affiliate management platform.
Co-Registration has become a serious marketing methodology over the past several years. Co-Registration is a cost effective way for advertisers/merchants to acquire targeted leads from an affiliate or publisher. "Co-Reg" as its known, is also commonly used by advertisers to obtain new subscribers to their newsletter or service from their publishers or affiliates traffic.
Direct Response Technologies, Inc. has been offering the DirectTrack ad serving and affiliate tracking and management service to clients for almost four years. During this time, DirectTrack provided a basic Co-Registration application. The new Direct Co-Reg gives our clients the ability to set up Co-Registration campaigns and Co-Reg paths that will auto-optimize itself to display the best performing offers.
Jason Wolfe, the President/CEO of Direct Response Technologies, Inc. commented, "Our Direct Co-Reg system is unique; it gives our clients the ability to set up an entire Co-Registration network as well as manage all the lead data collected in a Co-Reg path." Mark Romanelli, the Director of the DirectTrack division of Direct Response Technologies, Inc. is excited about the enhancements to Direct Co- Reg. Mark comments, "Direct Co-Reg adds yet another function for our DirectTrack clients to manage more of their online marketing campaigns in one interface. Prior to this, many of the advertisers and agencies had a separate system to run Co-Registration offers and manage their lead data. Now that can all be accomplished in DirectTrack." Wolfe continues, "We will continue to invest into the development of our Co-Reg technology services for our client base. The next release of Direct Co-Reg will enable networks and publishers to display Co-Reg offers based on a 'highest performing' CPM calculation gathered from information provided on prior pages." DirectTrack powers 120 advertising and affiliate networks, along with over 400 merchant clients. DirectTrack tracks over 100 million clicks per month and delivers over 15 billion ads. DirectTrack is so good, that our competitors at Think Partnership THK use it to power their PrimaryAds affiliate network.
About Direct Response Technologies, Inc.
Direct Response Technologies, Inc. founded in 1994, is a media and technology firm dedicated to delivering performance-based results and technology solutions to clients. Direct Response Technologies is a privately held company with offices in Pittsburgh, PA, and owned in part by Jupiter Media (NASDAQ:JUPM). The company also operates an office in North Dakota in conjunction with the Department of Commerce of North Dakota.
Direct Response Technologies, Inc. (http://www.directresponse.com/) provides: affiliate and ad serving tracking and management through http://www.directtrack.com/; keyword bid management tracking through http://www.keywordmax.com/; secure coupon delivery and tracking solutions through http://www.mycoupons.com/; and gift card solutions through http://www.giftcards.com/. http://www.mycoupons.com http://www.giftcards.com DATASOURCE: Direct Response Technologies, Inc.
CONTACT: Public Relations of Direct Response Technologies, Inc., +1-412-921-6881, or Web site: http://www.directresponse.com/ http://www.directtrack.com/ http://www.keywordmax.com/
|