NEW YORK, July 28, 2015 /PRNewswire/ -- Despite the
incessant gloomy economic and political news from the region, pay
TV revenues in Eastern Europe will
be 45% higher in 2020 ($7,269
million) than in 2010 ($5,029
million), according to Digital TV Research. However, the
fifth edition of the Digital TV Eastern Europe Forecasts report
states that increase will only be 17% between 2014 and 2020 –
although this is still an increase of $1
billion.
Digital pay TV revenues will increase by $4
billion between 2010 and 2020 to $7
billion. They will increase by 47% (or $2.2 billion) between 2014 and 2020. Digital
cable revenues will more than double between 2014 and 2020, with
IPTV up by 56% and pay DTT up by 53%. However, satellite TV
revenues (the main earner) will only grow by 17% over the same
period.
The number of digital pay TV subscribers will increase from 25.8
million (20.7% of TV households) in 2010 to 51.0 million (40.0%) in
2014 and onto 76.7 million (59.4%) by 2020.
Simon Murray, Principal Analyst at
Digital TV Research, said: "Pay TV analysis in Eastern Europe has long been distorted by the
legacy of analog cable. Many homes traditionally received a limited
number of channels for a very small fee over analog networks. These
subscribers are rapidly converting – mostly to digital cable but
also to IPTV, satellite TV and DTT."
Total cable subscriptions will fall by 8.9 million between 2010 and
2020. Digital cable subs will grow from 4.6 million to 27.6
million, but analog subs will fall from 36.8 million to 4.9 million
over the same period. Overall cable penetration will reach a
quarter of TV households by 2020, down from a third in 2010.
Cable TV revenues will hardly grow between 2014 and 2020, despite
more homes taking the more expensive digital packages. Digital
cable TV revenues will more than double to $2.7 billion, with analog cable TV falling from
$1.5 billion to $0.3 billion.
Pay TV will be taken by 63.2% of the region's TV homes in 2020, up
from 50.1% at end-2010, but only up from 60.9% at end-2014. This
converts to 19.0 million more pay TV subscribers between 2010 and
2020, with Russia supplying about
12.0 million of this total. Pay TV penetration in 2020 will range
from 89% in Estonia to only 25% in
the Ukraine.
Russia will contribute
$2.29 billion (31%) to the pay TV
revenues in 2020 – overtaking Poland in 2015. Russia will be responsible for nearly
two-thirds of the region's $1 billion
additional pay TV revenues between 2014 and 2020.
At the other end of the scale, Estonia and Slovenia will experience falling pay TV
revenues between 2014 and 2020. Furthermore, Bosnia, Hungary, Latvia, Lithuania, Poland, Romania and Slovakia will grow by less than 5%.
Published in April 2015, the fifth
edition of this electronically-delivered 200-page report comes in
two parts:
- A PDF file providing punchy narrative and succinct analysis in
the Executive Summary, comparative tables and a digital TV briefing
for each of the countries listed below.
- An excel workbook providing detailed forecasts from 2010 to 2020
for the 22 countries listed below (Cyprus added this year) as well as handy
comparative tables for the region (please see next page for
line-by-line detail of what is included in the forecasts for each
country)
Read the full report:
http://www.reportlinker.com/p02238821-summary/view-report.html
About Reportlinker
ReportLinker is an award-winning market research solution that
finds, filters and organizes the latest industry data so you get
all the market research you need - instantly, in one place.
http://www.reportlinker.com
__________________________
Contact Clare: clare@reportlinker.com
US: (339)-368-6001
Intl: +1 339-368-6001
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/digital-tv-eastern-europe-forecasts-300118054.html
SOURCE Reportlinker