AMSTERDAM, September 1, 2014 /PRNewswire/ --
Didix annouced today the acquisition of tastecard, the UK's No.1
Diners' Club. tastecard is the largest and most successful
subscription-based diners' club in the UK and has over 1.5 million
members and 7,000 partner restaurants.
Boudewijn Jansen, CEO and founder
of Didix: "tastecard is a well
established consumer brand and will
strengthen our competitive position in
the discount leisure market in
the UK and Europe against the
likes of Groupon."
Matt Turner, founder of
tastecard: "Didix has grown rapidly in
Europe and is fulfilling its
ambition to become Europe's leading Dining
Club. We look forward
to being part
of Didix to achieve its
international goals."
Matt Turner and Ian Ronald become board members of the
International Dining Club.
About Didix
Didix is a market leader in gift cards, leisure promotions and
restaurant discount diners' clubs in the
Netherlands, the United
Kingdom and Belgium. Didix
owns several well known gifting concept brands such as
RestaurantCadeau, BioscoopCadeau, De Nederlandse Sauna Cadeaubon,
De Nationale Kadobon, Beauty&ParfumCadeau, CinemaCadeau and
Restaurant Choice and experience activities boxes such as HEMA
Lekker Weg and Momento. Didix's restaurant discount diners clubs
include Gourmet Society and Diner Jaarkaart.
About tastecard
Originally set up in 2006 as tastelondon, the company re-branded
as tastecard in 2010 to encompass the rest of the UK and
Ireland. The company has grown to have over 1.5 million
members and is the number 1 diners' club in the UK.
tastecard gives members half price dining at participating
restaurants - either 50% off or two-for-one across all courses.
Participating restaurants range from chains such as
PizzaExpress, Zizzi and ASK Italian to Michelin starred restaurants
from chefs such as Marco Pierre
White.