Dentsu and Heibonsha: Exploring the Ancient Capital "Nara" of Japan through 72 Unique Mini-Seasons
October 24 2016 - 3:00AM
Business Wire
Showing 72 Seasons in beautiful Nara with
iOS and Android app
Dentsu Inc. announced today that the “72 Seasons Nara” mobile
device application developed in collaboration with publisher
Heibonsha under their joint project “Beautiful Living Research
Lab” was released on October 23.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20161024005504/en/
72 Seasons Nara Logo (Graphic: Business
Wire)
Japan is known as a country with four beautiful seasons, but how
many know that those seasons can be further divided into 72
mini-seasons, each only lasting just five days or so, such as
“Spring Winds Thaw the Ice,” “The First Peach Blossoms,” and “The
First Frost Fall”? You can enjoy those subtle changes in the
natural world, especially when travelling in Nara, through the
application “72 Seasons Nara.”
Nara, located south of Kyoto, is one of the oldest capitals of
Japan with over 1,300 years of history and the cradle of Japan’s
arts, crafts and literature. As is shown by a number of extant
historical Buddhist images and buildings around Nara City, Japanese
culture flourished here under the reign of successive emperors.
Nara is a treasure house of ancient history and culture set in a
beautiful natural environment. It is one of the most popular cities
among tourists visiting Japan.
“72 Seasons Nara” presents those charms of Nara on a seasonal
basis in both English and Japanese, and is the perfect application
to accompany people on their journeys around the prefecture. Based
on the 72 seasons that have been used in Japan since ancient times,
the calendar app offers a way to enjoy Nara that is unique to each
season by introducing the ever-changing beauty of nature, the
festivals and events based on Nara’s long history and culture, and
its wealth of seasonal foods. The calendar is updated approximately
every five days. The “Seasonal Adventure” section gives trip
suggestions for each of the four main seasons—spring, summer,
autumn and winter. “72 Seasons Nara” is a free-of-charge mobile
application that can be used on iOS and Android devices.
Overview of the “72 Seasons Nara”
Mobile Device ApplicationName: 72 Seasons NaraPrice:
Free of chargeLanguages: English and Japanese (selectable within
the app)Platforms: iOS and AndroidDownload URLs:iOS
https://itunes.apple.com/app/nai-liangkoyomi/id1163139998?ls=1&mt=8Android
https://play.google.com/store/apps/details?id=jp.co.heibonsha.app.nara_koyomiApp
Description: http://www.kurashikata.com/72seasons-nara-koyomi/
About the original 72 Seasons
appThe 72 Season Nara app is related to the original 72
Seasons app, which is the first ever app to update according to the
ancient Japanese calendar. Based on the 72 seasonal names, 72
Seasons app brings you seasonal foods and events in a beautifully
illustrated package based on the subtle changes throughout the
year. It updates approximately every 5 days, like the 72 Season
Nara app. 72 Seasons app (Japanese version named “Everyday Life
Almanac”) was developed in November 2010 by Heibonsha and Dentsu,
as part of their Utsukushii Kurashikata Institute activities, and
boasts more than 379,000 downloads to date. 72 Seasons app (English
version) was released in December 2015.
You can download 72 Seasons app here:
http://www.kurashikata.com/72seasons/
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161024005504/en/
Dentsu Inc.Erika Matsubara, (813) 6216-8692Marketing Solution
DivisionPR Director's Officeerika.sano@dentsu.co.jp