Dendrite International Selects Firstlogic Technology to Provide
Unparalleled Data Quality for Its Pharmaceutical and Life Sciences Customers
LA CROSSE, Wis., April 14 /PRNewswire/ -- Firstlogic, Inc., a leading global
provider of enterprise information quality and mail automation software and
related services, announced today that Dendrite International (NASDAQ:DRTE) has
purchased the firm's data quality solutions to provide critical customer
information management for their Pharmaceutical and Life Sciences clients.
Dendrite is using the Firstlogic Information Quality Suite as a part of its
service offerings to pharmaceutical customers, to validate, cleanse, and
household data about the end-user physicians that prescribe medications as a
part of their practice. The Firstlogic technology will replace the current
solution from Trillium Software that Dendrite was previously using in their
Oracle based data-warehousing environment.
Firstlogic's industry leading data quality capabilities enable Dendrite to
formulate a good understanding of an organization's customers. Once identified,
Dendrite can assist pharmaceutical manufacturers in their promotion effort to
individual medical professionals through select marketing programs, ensuring
that each medical professional receives critical information in a form that is
amenable to their needs and requirements.
"Dendrite strives for technological innovation in developing leading-edge
solutions to drive sales and marketing effectiveness in the global
pharmaceutical industry. Part of that expertise is finding the technologies we
can easily integrate to better serve our customers -- and Firstlogic's
reputation of achievement in their space is outstanding," says Daniel Ballard,
Vice President of Dendrite.
"Quality data is the foundation upon which all relationships are built --
whether at the patient, physician, provider, or pharmaceutical company level,"
says Eric Lieberman, President of Firstlogic. "Having a world-class
organization like Dendrite International put their faith in our technology to
create an intimate understanding of its clients and achieve their strategic
objectives is something which obviously makes us very proud." Firstlogic's technology will provide Dendrite with critical customer name and
address cleansing, standardization and validation capabilities on a global
scale. Firstlogic also offers matching and consolidation technology that allows
organizations to identify hidden relationships in and among the data they
collect about customers and operational processes. In addition, the firm
provides data quality assessment technology to analyze, profile, and report on
data quality defects that can cause lost revenue or higher costs with non-
quality data housed in operational systems.
Organizations interested in learning more about Firstlogic's solutions, can
call the company's Information Center toll-free at 888-215-6442 (608-782- 5000
outside the U.S. and Canada), send an email to , or visit its Web site at
http://www.firstlogic.com/ .
About Dendrite Founded in 1986, Dendrite International (NASDAQ:DRTE) provides diversified
sales, marketing, clinical and compliance solutions to the global life sciences
and pharmaceutical industry. With clients in more than 50 countries, including
the world's top 20 pharmaceutical companies, Dendrite strives to be the first
source for expert promotional and sales effectiveness solutions. For more
information, please visit http://www.dendrite.com/ .
About Firstlogic Firstlogic is the recognized market leader for enterprise-wide information
quality and mail automation solutions. In addition to developing commercial
solutions, Firstlogic partners with many systems integrators, consultants, and
original equipment manufacturers to provide its unique technology to their
end-user customers. Founded in 1984, Firstlogic today serves thousands of
customers worldwide, including Global 2000 companies across a broad spectrum of
industries. For more information, visit the company's Web site at
http://www.firstlogic.com/ .
Firstlogic is a registered trademarks of Firstlogic, Inc. Dendrite is a
registered trademark of Dendrite International, Inc. Other brand, company
and/or product names mentioned herein may be trademarks and/or registered
trademarks of their respective companies. DATASOURCE: Firstlogic, Inc.
CONTACT: Scott Humphrey of Humphrey Strategic Communications, +1-503-644-9709, ; or Penny Gralewski of Firstlogic, Inc., +1-847-755-0947, Web site: http://www.firstlogic.com/ http://www.dendrite.com/
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