Launch Celebrated through #DeltaCupContest Free Ticket Giveaway

Delta Air Lines (NYSE:DAL) and Starbucks Coffee Company (Nasdaq:SBUX) announced today that Delta will extend existing service of Starbucks® coffee onboard every Delta and Delta Connection flight around the globe. Delta officially began serving Starbucks® Pike Place® Roast and Starbucks VIA® Ready Brew Italian Roast decaf on its fleet of 1,270 aircraft, on Feb. 1. Last year, the airline and its partners operated more than 1.8 million flights, carrying 170 million passengers to 330 destinations in 64 countries worldwide.

(Photo: Business Wire)

“With a high-quality global brand like Starbucks now added to Delta’s core in-flight service product, we’ve taken another step to improve the travel experience,” said Mike Henny, Delta’s Director of Customer Experience. “Our ongoing in-flight enhancements to food, beverages, seats and entertainment affirm Delta’s commitment to provide our customers with industry-leading amenities.”

"We are delighted to provide Starbucks® coffee wherever Delta’s customers are traveling,” said Michelle Burns, vice president Branded Solutions, Starbucks. “As two organizations who share a commitment to providing a distinctive and premium experience, Starbucks and Delta are a perfect pair.”

Delta initially partnered with Starbucks in 2013 to offer coffee to customers traveling on select cross-country and West Coast Shuttle flights.

#DeltaCupContest Free Ticket Giveaway

From Feb. 4 through Feb. 8, Delta will host a social media-based contest on Instagram and Twitter asking travelers “If you could fly anywhere Delta flies and enjoy Starbucks® coffee along the way, where would you go?” Entrants will be asked to write their desired destination on a coffee cup and upload a photo to Instagram or Twitter using the hashtag #DeltaCupContest to enter. The winner will be selected at random to receive a ticket to anywhere Delta flies.*

Additionally, Delta has commissioned artists from around the world to create three larger-than-life art installations made solely out of Starbucks® cups. The pieces feature famous landmarks and sites of global destinations where Delta and Starbucks fly together: Big Ben in London, Tokyo’s Sensoji Temple in the historic district of Asakusa, and a carnaval float in São Paulo, Brazil. The cup sculptures will be on display starting Feb. 4 in Terminal 4 at New York’s-JFK International Airport.

Samples of Starbucks coffee will be available at New York-JFK, Los Angeles International Airport, Hartsfield-Jackson Atlanta International Airport and Seattle-Tacoma International Airport on Feb. 4 to promote the partnership and provide travelers with a taste of the Starbucks® coffees that will be served onboard at 35,000 feet.

About Delta Air Lines

Delta Air Lines serves more than 170 million customers each year. Delta has ranked No.1 in the Business Travel News Annual Airline survey for four consecutive years, a first for any airline. Additionally, Delta was named to FORTUNE magazine’s top 50 Most Admired Companies in addition to being named the most admired airline for the third time in four years. With an industry-leading global network, Delta and the Delta Connection carriers offer service to 330 destinations in 64 countries on six continents. Headquartered in Atlanta, Delta employs nearly 80,000 employees worldwide and operates a mainline fleet of more than 700 aircraft. The airline is a founding member of the SkyTeam global alliance and participates in the industry’s leading trans-Atlantic joint venture with Air France-KLM and Alitalia as well as a newly formed joint venture with Virgin Atlantic. Including its worldwide alliance partners, Delta offers customers more than 15,000 daily flights, with key hubs and markets including Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St. Paul, New York-JFK, New York-LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has invested billions of dollars in airport facilities, global products, services and technology to enhance the customer experience in the air and on the ground. Additional information is available on delta.com, Twitter @Delta, Google.com/+Delta, Facebook.com/delta and Delta’s blog takingoff.delta.com.

About Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with more than 21,000 stores around the globe, Starbucks is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit our stores or online at Starbucks.com and news.starbucks.com.

*No purchase required. The Delta Cup Sweepstakes is open to legal residents of the 50 U.S. states and DC, 18 or older. Starts 12:01 a.m. Eastern Time (“ET”) February 4, 2015 and ends11:59 p.m. ET on February 8, 2015. Void where prohibited. Sponsor: Delta Air Lines, Inc., 1030 Delta Blvd., Atlanta, GA 30354. For complete rules visit deltacupcontest.com.

**Pike Place is a registered trademark of the Pike Place Market PDA, used under license.

Starbucks Coffee CompanyErin Shane, 206-318-7100press@starbucks.comorDelta Air Lines404-715-2554media@delta.com

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