Decorize, Inc. Announces New Brand Focus
SPRINGFIELD, Mo., April 21 /PRNewswire-FirstCall/ -- Decorize, Inc. announced
today a new brand focus for the company.
Decorize, Inc. will introduce a new brand focus at the International Home
Furnishings Market in April. The company, located on the first floor of the
C&D Building, plans to consolidate three brands to one brand, GuildMaster. Under the new brand strategy the GuildMaster Brand will provide proprietary
product in the categories of lighting, wall decor, accessories and furniture,
exclusive to its specialty retailer market. Products formerly branded as Faith
Walk Designs will be shown as a collection of hand-painted furniture within the
GuildMaster Brand known as the Faith Walk Designs Collection.
This new brand approach will allow the company to regenerate the excitement of
both the GuildMaster and Faith Walk creative approach to design that retailers
have come to expect from the company. The company's return to focusing on
design and creation is a key element to the new branding strategy and will help
to create synergy between the different collections and product categories
offered by Decorize, Inc.
"We're exited to be focusing on a product line that works for our customers and
bringing back a brand name that they have come to recognize as a trend leader,"
said CEO Steve Crowder. "This brand will be exclusive to the specialty retail
market." "We're honing in our target market and finding customers look forward to the
return of the 'Wow' factor our product lines can generate not to mention the
synergy that one brand focus will create," adds Buzz Leer, VP of Sales. Decorize, Inc will continue to use the Decorize brand with the large retail
business segment.
About Decorize, Inc.
Decorize, Inc. has developed a sourcing and logistics model that reduces
various costs that have traditionally been channeled into the home furnishings
category. Decorize has served more than 2,000 small and large retail accounts,
including national brand names such as Dillard's, Rooms To Go, and Sears -- The
Great Indoors. Additional information on the company and its products can be
found at http://www.decorize.com/ .
Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: Statements about the future performance of Decorize, economic trends,
and other forward-looking statements in this release are made pursuant to the
"safe harbor" provisions of the Private Securities Litigation Reform Act of
1995. Investors are cautioned that such forward-looking statements involve
risks and uncertainties, including and without limitation, continued acceptance
of Decorize's products, increased levels of competition for the company, new
products and technological changes, Decorize's dependence on third-party
suppliers, and other risks detailed from time to time in Decorize's periodic
reports filed with the Securities and Exchange Commission. Decorize provides no
assurance regarding the actual outcome of the events contemplated by any
forward-looking statements included in this release.
AT THE COMPANY:
417-879-3326
Steve Crowder
or
http://www.decorize.com/ DATASOURCE: Decorize, Inc.
CONTACT: Steve Crowder of Decorize, Inc., +1-417-879-3326, or Web site: http://www.decorize.com/
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