Premier Provider of Time Management and Organization Solutions Seeks to Enhance Online Customer Experience
SAN MATEO, Calif., Aug. 14 /PRNewswire/ -- Coremetrics, the leading provider of digital marketing optimization solutions, today announced that Day-Timers, Inc., a leading provider of time management and organization solutions, is using Coremetrics to enhance its onsite merchandising. Day-Timer(R) brand products, the most widely recognized in the industry, are available through the company's Web site, http://www.daytimer.com/, its catalog and leading office products suppliers throughout North America. Day-Timer products are also available internationally, with presences in Canada, the U.K., Australia and New Zealand.
Coremetrics will enable Day-Timers marketers to measure the effectiveness of marketing campaigns so they can invest marketing dollars for maximum return. Conversion funnel analysis will help them get a true representation of visitor site behavior so they can simplify navigation to drive conversion rates higher. Product categorization capabilities will help merchandisers organize and present products based on how customers buy, further simplifying shopping and, as a result, increasing conversion rates and average order value.
"With Coremetrics, we can help customers find what they are looking for quickly," said Cindy Polzer, Ecommerce Manager of Day-Timers, Inc. "We can also better understand which products we are selling in each category and which products customers are purchasing together. This insight will help our merchandisers determine the right mix of products for our home page, landing pages and product pages throughout the site. It's all about understanding what our customers want and need, so that we can make it more convenient for them to browse and buy. In doing so, we create a shopping experience that brings people back to purchase time and time again." "The more products a site offers, the more important Onsite Merchandising is in helping customers find the items they want," said Jeff Schmidt, senior vice president of worldwide sales and services at Coremetrics. "By using Coremetrics Merchandising analytics and reporting, companies like Day-Timers can give customers a powerful, easy-to-use navigational tool. Online brands that take this approach find that customers have higher conversion rates that translate into significant revenue gains." About Day-Timers Established in 1947, Day-Timers, Inc. is the original American provider of time management solutions and organization tools to help simplify life. Day-Timers is a subsidiary of ACCO Brands (NYSE:ABD). The complete Day-Timer line of planners, luxury leather covers, portfolios, handbags and more can be found at http://www.daytimer.com/ or by calling 1-800-225-5505. Select organization tools are also available at Staples, Office Depot, and other major office supply retailers.
About Coremetrics Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. The company is privately held with funding from 3i, Accel Partners, FTVentures and Highland Capital Partners, is headquartered in San Mateo, California and competes with Omniture and Webtrends. To learn more about Coremetrics, visit http://www.coremetrics.com/ or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.com/privacy. DATASOURCE: Coremetrics CONTACT: Kristin Mitchell of LEWIS PR, +1-415-992-4400, , for Coremetrics Web site: http://www.coremetrics.com/ http://www.daytimer.com/
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