NEW YORK, March 22, 2017 /PRNewswire/ -- Davler
Media Group (DMG), the integrated marketing and content company
behind a rich portfolio of print, events and online media targeting
New York-area parents, visitors
and luxury consumers, has acquired Metrosource, the
largest circulation LGBTQ publication serving New York City and Los Angeles, and second largest
nationally.
"This acquisition perfectly complements our newest objective: to
become the leading multi-platform media brand serving the LGBTQ
community, and the advertisers that serve them, here in
New York and beyond," adds
David L. Miller, Davler's Chief
Executive Officer.
"Adding Metrosource and the talented editorial and
advertising sales team behind it will be a central asset in our
expansion," continues Miller. "Metrosource has been a
powerhouse media platform for national advertisers trying to target
the LGBTQ market. Our online reach and expertise will help
make Metrosource an equally vital asset for their digital ad
buys. The timing is fortuitous as it will complement the imminent
launch of Exuberance, our new LGBTQ-focused luxury design
and lifestyle title, a spinoff of our New York Spaces."
Davler's transactional-focused media magazines, websites and
events have generated a leadership position in four distinct
markets in New York: the visitor
market, parenting market, luxury market and party planning market.
Davler has accomplished this strategic dominance via cornerstone
media properties including City Guide,
NYMetroParents' seven regional parenting titles (including
Big Apple Parent, Brooklyn Parent and websites,
NYMetroParents.com and the recently acquired Mommybites), the
luxury home-focused New York Spaces, the cultural event
listing site ThoughtGallery.org and seven, niche-focused annual
"Celebrate! Party Showcase" events including the Concierge Choice
Awards, New York Spaces' Top 50 Designers and regional
Parents Days.
Founded in 1990, Metrosource was the first glossy
publication for LGBTQ people to be free of sexually explicit
advertising. Its longtime national advertisers include
GlaxoSmithKline, Greece Tourism and Wells Fargo. Regional
advertisers including I Love NY have reached the LGBTQ market
through Metrosource's NYC edition, while US Bank, The Sunset
Marquis and Aston Hotels advertise in its LA edition.
Under founder and publisher Rob
Davis, Metrosource has grown to have the largest
circulation of any publication designed for the LGBTQ community, in
both the New York and Los Angeles markets, and the second largest
circulation for any such publication nationwide.
Metrosource's National Edition provides unique
coverage of arts and entertainment, can't-miss events, gay-friendly
travel and the continuing global struggle for marriage equality.
Its NYC and LA editions expand this with in-depth coverage of
local events, bars, restaurants, shopping and one-of-a-kind
directories for finding businesses that are excited to serve the
needs of LGBTQ people.
"By combining our knowledge of and credibility with our
community with Davler's expertise in multiplatform execution and
events," concludes Davis, "we are creating the most compelling
environment for advertisers to tap the $917
billion buying power of the LGBTQ community."
The new Metrosource will debut in June/July 2017, with current Editor-In-Chief
Paul Hagen at the helm.
More info: www.davlermedia.com
Media Contacts: Sal
Cataldi at Cataldi PR, Tel: 212.244.9797, email:
sal@cataldipr.com
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SOURCE Davler Media Group