NEW YORK, April 23, 2014 /PRNewswire/ -- In
celebration of Mother's Day, David Yurman, America's premier
jewelry and timepiece designer, announces its partnership with
supermodel, Liya Kebede and
her charity, The Liya Kebede Foundation (http://lkfound.org) in
support of its "Defining the Moment" program. For the weekend of
April 25th and
May 3rd, the brand will
donate a percentage of all retail and online sales including the
newly released Petite Pave Love ID Bracelet to support the
foundation's work to expand maternal health services in
Ethiopia.
"Far too many women continue to die in childbirth around the
world today. It's a tragedy that is entirely preventable by
connecting mothers to critical health services in their
communities," said Liya Kebede,
founder of the organization. "I am delighted to partner with
David Yurman and their valued
customers this Mother's Day to make
safe motherhood possible for more women."
Photographed in New York City,
Liya Kebede wore the Love ID
Bracelet from the Petite Pave collection. This unique creation of
sterling silver with a white diamond inscription of "love," written
in David Yurman's own hand, gives
the piece a personalized and original style. The entire
collection, that was created to honor downtown New York as a mecca of individualism by mixing
colors, scales, and materials, is currently available in
David Yurman retail and wholesale
boutiques nationwide and at davidyurman.com.
The Liya Kebede Foundation works alongside a committed network
of global health organizations to achieve Millennium Development
Goal 5, reducing the number of maternal deaths dramatically and
ensuring that all women can access life-saving care. In Kebede's
home country of Ethiopia - where
90% of women give birth at home unattended - the foundation is
upgrading local hospitals and maternity health centers and expand
training and outreach activities aimed at connecting women in rural
areas to safe birth services.
About David Yurman Inc.
David
Yurman was founded in New
York in 1980 and quickly became known as America's leading
fine jewelry and luxury timepiece designer for men, women, and
children. The signature gold and silver designs; diamond, pearl,
and gemstone jewelry; and Swiss-crafted timepieces are renowned for
capturing the essence of relaxed American luxury. David Yurman
collections are available at 30 retail locations throughout
the United States, Canada, France, and China, and at authorized fine jewelry and
timepiece retailers worldwide.
For more information about David
Yurman, visit davidyurman.com.
Follow us on: Twitter.com/davidyurman,
Instagram.com/davidyurman, Pinterest.com/davidyurman,
Youtube.com/davidyurman, Facebook.com/davidyurman.
About The Liya Kebede Foundation
Founded by Supermodel
& designer Liya Kebede in 2005
The Liya Kebede Foundation supports leading organizations working
to reduce maternal and newborn deaths in Africa through advocacy, education, grant
making and partnerships. The Foundation champions innovative
approaches to expand maternal health education and services.
For more information about The Liya Kebede Foundation, please
visit:
http://lkfound.org
Follow us on: Twitter.com/lkfound; Facebook/lkfound
For additional information please contact:
Selda Bensusan
David Yurman
646.264.7702
sbensusan@davidyurman.com
Enjoli Duval
David Yurman
646.264.7491
eduval@davidyurman.com
Melissa Janis
The Liya Kebede Foundation
917-720-0365
mjanis@theliyakebedefoundation.org
Photo - http://photos.prnewswire.com/prnh/20140423/77479
SOURCE David Yurman Inc.