Damm Group Equips Field Sales Team with New Levels of Data and Insight through Mobile Solution Developed with Accenture
March 03 2015 - 2:03AM
Business Wire
Damm Group, the Spanish beverage company, has implemented a
mobile application which allows its salesforce to make data-driven
decisions when negotiating commercial agreements, and to more
effectively target promotional activity. Developed by Accenture
(NYSE:ACN), the new application integrates an SAP® CRM solution
with Microsoft Windows® 8 tablets to provide sales representatives
and distributors with a common tool to manage customer data and
sales information on the move.
Damm Group sought a solution that provides immediate updates on
sales-related activity across its network of distributors, while
enabling its sales teams to work on a tablet, accessing and
inputting data when on-or offline.
The Accenture solution allows real-time data to be available to
sales representatives, and includes point of sale images and
geo-location data for site visits, as well as customer data. The
data includes actual versus potential sales information, portfolio
penetration and competitive positions – all data that can enable
real-time sales and promotional decisions and more relevant
communications to customers.
“Being closer to the customers who buy our products every day is
a key differentiator for us,” said Marcial Navarro, HR and
Corporate Services Director, Damm Group. “By making the mobile
application available to sales representatives and distributor
teams, we can share, collect, analyze and utilize data at the point
of need, anywhere and anytime. We used to rely on data that
distributors updated monthly to make business decisions, but now we
have instantly available data. This increased visibility into our
sales operations means we can monitor and adapt our business
strategy on-the-fly, identify new sales opportunities and stay
close to our customers.
“Accenture was selected for its experience in managing complex
systems integration projects, and for its deep industry knowledge,
experience and solutions,” continued Navarro. “Its track record of
innovation in digital technologies and the close relationships
between Accenture, SAP and Avanade were also important factors in
our selection process.”
“Digital technologies have considerable potential to
transform the way in which consumer goods companies drive
revenue and profitability via innovative strategies, products,
processes and experiences,” said Raimon Miret, Products Lead,
Accenture Spain. “We are working with Damm Group to help define a
new model for salesforce operations as part of their digital
transformation journey. This project is helping Damm Group to
become a more agile business, through unlocking the power of their
data and turning it into a strategic asset for
decision-making.”
“Teaming with Accenture, we developed an organizational model to
take advantage of our new digital capabilities,” said Luis Miguel
Martin, CIO, Damm Group. “The model enables our salespeople to
handle orders and carry out transactions directly with our business
customers, managing any abandonment or modification issues that may
arise. We also put in place a new remuneration system to accompany
this, with a more rewarding percentage in variable salary available
to sales teams. We believe that this digital technology
implementation will be a key element of our future success.”
This mobile app will be available for demonstration by
appointment at Mobile World Congress, as will a newly created
virtual reality tour of the former Damm Group brewery in Barcelona.
For further information or to make an appointment please contact
joanna.r.vos@accenture.com.
About Accenture
Accenture is a global management consulting, technology services
and outsourcing company, with approximately 319,000 people serving
clients in more than 120 countries. Combining unparalleled
experience, comprehensive capabilities across all industries and
business functions, and extensive research on the world’s most
successful companies, Accenture collaborates with clients to help
them become high-performance businesses and governments. The
company generated net revenues of US$30.0 billion for the fiscal
year ended Aug. 31, 2014. Its home page is www.accenture.com.
Accenture Digital, comprised of Accenture Analytics,
Accenture Interactive and Accenture Mobility, offers a
comprehensive portfolio of business and technology services across
digital marketing, mobility and analytics. From developing digital
strategies to implementing digital technologies and running digital
processes on their behalf, Accenture Digital helps clients leverage
connected and mobile devices; extract insights from data using
analytics; and enrich end-customer experiences and interactions,
delivering tangible results from the virtual world and driving
growth. Learn more about Accenture Digital at
www.accenture.com/digital.
About Damm Group
Damm, founded in Barcelona in 1876, is one of the leading groups
in the field of food and beverage. Currently, Damm is established
in 85 countries around the world and has 17 beer brands such as
Estrella Damm, Voll Damm and Free Damm. In addition, Damm also has
Veri and Fuente Liviana as mineral water brands, and recently
acquired the iconic company Cacaolat alongside with Cobega.
Damm was founded in 1876 by Alsatian master brewer August
Kuentzmann Damm. Throughout its history, Damm has become a social
icon. For over the past 138 years, Damm has been committed with
society thanks to its active participation and support in different
areas, such as sports, music, culture and environment. Nowadays,
this commitment is more active than ever.
Damm has currently 8 factories in the Iberian Peninsula and has
a workforce of over 3,000 people. Damm is involved with food
companies, like Ebro Foods and Rodilla, and logistic ones such as
Alfil Logistics.
In 2013, Damm’s turnover was 909 million euros.
AccentureJoanna Vos, +44 7500
835588joanna.r.vos@accenture.com
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