EL SEGUNDO, Calif.,
Dec. 5, 2017 /PRNewswire/ -- The
party has started and over 1 million of you have joined. The
AT&T* over-the-top (OTT) streaming service, DIRECTV NOW,
has officially surpassed 1 million subscribers while celebrating
our first year.
We listened when customers said they wanted more flexibility and
TV options. And DIRECTV NOW set out to bring TV lovers a new way to
experience their favorite shows virtually anywhere at a great
price.
"This milestone is an incredible testament to the thousands of
hours many people spent working to bring this product online and
continually improving it during the past year," said David Christopher, president, AT&T
Entertainment Group. "We're thrilled that so many customers have
come to love DIRECTV NOW and can't wait to bring them a host of new
features in 2018."
"To reach 1 million subscribers is an important benchmark for
any OTT video service, but to go from zero to 1 million subscribers
so quickly is quite an achievement," said Brett Sappington, Senior Director of Research,
Parks Associates.
Features to come
We're putting some finishing touches on more features in beta
testing that we plan to roll out on our next generation video
platform over the coming months. These include a DVR in the cloud
to record shows and access virtually anywhere, 4K Ultra High Definition (UHD) quality video,
capacity for more than 35,000 on demand titles, individual profiles
and an even better user experience.
DIRECTV NOW has a variety of video packages to fit every budget.
Get more than 120 nationwide channels, over 25,000 on demand
titles, live sports, premium channels, popular shows and hit
movies. You can stream live content over your wired or wireless
internet connection on a variety of devices. No boxes. No annual
contracts or credit checks.
For more on our journey to one million subscribers click
here.
*About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect
with leading entertainment, business, mobile and high speed
internet services. We offer the nation's best data network** and
the best global coverage of any U.S. wireless provider. We're one
of the world's largest providers of pay TV. We have TV customers in
the U.S. and 11 Latin American countries. Nearly 3.5 million
companies, from small to large businesses around the globe, turn to
AT&T for our highly secure smart solutions.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc. Additional information about
AT&T products and services is available at about.att.com.
Follow our news on Twitter at @ATT, on Facebook at facebook.com/att
and on YouTube at youtube.com/att.
© 2017 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
**Claim based on the Nielsen Certified Data Network Score. Score
includes data reported by wireless consumers in the Nielsen Mobile
Insights survey, network measurements from Nielsen Mobile
Performance and Nielsen Drive Test Benchmarks for Q2 + Q3 2017
across 121 markets.
Information set forth in this news release contains financial
estimates and other forward-looking statements that are subject to
risks and uncertainties, and actual results might differ
materially. A discussion of factors that may affect future results
is contained in AT&T's filings with the Securities and Exchange
Commission. AT&T disclaims any obligation to update and revise
statements contained in this news release based on new information
or otherwise.
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SOURCE AT&T Inc.