Cubic Executive Appointed to Board of Directors for Mobility as a Service (MaaS) Alliance
April 14 2016 - 7:00AM
Business Wire
Cubic’s unified payment gateway supports the
MaaS vision for more economically, environmentally friendly
ride-sharing services versus car ownership
Cubic Transportation Systems (CTS), a business unit of Cubic
Corporation (NYSE: CUB), today announced Martin Howell, CTS
director of external affairs, has joined the board of directors for
the Mobility as a Service (MaaS) Alliance launched in 2015 by
ERTICO, the European public/private partnership for intelligent
transport systems.
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Martin Howell, Director of External
Affairs, Cubic Transportation Systems (Photo: Business Wire)
MaaS is a transportation vision for packaging demand-based
transportation services, including public transport, car-sharing,
rental cars, taxis and bike-sharing, onto a single platform with
one payment account for users. Customers pay for what they use
through a provider’s subscription service and are billed one
invoice per month – similar to how utility or mobile phone services
are managed today. Trials in Finland and Sweden have been well
received, leading to further development by the MaaS Alliance in
Europe, with the potential to extend to other global regions.
Among the benefits of MaaS is it could be significantly cheaper
for a user when compared to owning a private vehicle, which has the
cumulative costs of finance, insurance, maintenance, parking and
more. MaaS also has the potential to remove millions of private
vehicles from congested freeways, lessening pollution and other
environmental impacts.
“Urban mobility faces not only pressure but opportunity, where
revolutionary change is necessary if we are to face the challenges
of population growth and limitations on infrastructure in our
cities,” said Howell. “I am extremely excited to play a part in
making MaaS a reality in Europe and look forward to working with
the board to achieve this vision.”
“We are delighted to welcome Martin to the board of directors.
He brings a range of experience and knowledge from his career at
Cubic and shares the enthusiasm we all feel for making MaaS a
reality in Europe,” said Rasmus Lindholm, ERTICO director of
communications and partnership development.
More than 20 organizations joined forces to create the MaaS
Alliance, including universities, European ITS organizations,
public authorities and industry.
About Cubic Corporation
Cubic Corporation designs, integrates and operates systems,
products and services focused in the transportation, defense
training and secure communications markets. As the parent company
of two major business units, Cubic’s mission is to increase
situational awareness and understanding for customers worldwide.
Cubic Transportation Systems is a leading integrator of payment and
information technology and services to create intelligent travel
solutions for transportation authorities and operators. Cubic
Global Defense is a leading provider of realistic combat training
systems, secure communications and networking and highly
specialized support services for military and security forces of
the U.S. and allied nations. For more information about Cubic,
please visit the company's website at www.cubic.com or on Twitter
@CubicCorp.
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Zeno GroupHannah WilliamsDirector, Technology+44 20 3047
2675Hannah.williams@zenogroup.comorCubic CorporationNina Jimenez
TaylorManager of Corporate
Communications858-505-2003nina.jimeneztaylor@cubic.com
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