NEW YORK, Feb. 26, 2015 /PRNewswire/ -- Criteo (NASDAQ:
CRTO), the performance marketing technology company, and Vayant
Travel Technologies, a world leader in airfare search innovation,
today announced a collaboration that will feed real-time data on
flight costs into Criteo-powered digital advertisements.
This will allow airlines to target travelers with personalized
ads that include the best available fares -- a critical performance
marketing component with 92 percent of consumers identifying cost
as the most important factor in their decision whether or not to
purchase an airline ticket. The Criteo / Vayant Travel
Technologies partnership was created as a result of Lufthansa
connecting the two entities since the airline desired advertising
results that would be highly relevant to its customers.
"By incorporating data from Vayant's platform, we're able to
ensure personalized airline ads are displaying the most tailored
prices in real-time to consumers across every device and touch
point – display, in-app, email and mobile," said Eric Eichmann, president and chief operating
officer at Criteo. "This new solution is something very few
airlines are doing in their digital marketing today and we're
pleased to partner with Vayant to make it happen."
The integration of Vayant's FastSearch product, which displays
up-to-date flight search results instantaneously, will allow
airlines to significantly increase sales. As a leader in the
aviation industry, Lufthansa is the first airline to take advantage
of this price-driven solution, and initial results show an over 100
percent increase in conversion rates.
"Lufthansa is committed to providing the best experience
possible to travelers, whether online or in-air," said Sebastian
Riedle, director global online sales and mobile
services, Lufthansa German Airlines. "This partnership
allows us to improve our customers' shopping experience by making
potential travelers more aware of competitive fares for itineraries
they've expressed interest in. As a result, we are seeing a
significant increase in traffic to our site."
"Now that we've joined the powers of airfare search by Vayant
and marketing technology by Criteo, we have opened new doors to
airline marketing executives. This is a solution that we have
implemented smoothly with little effort by the airline and it has
led to immediate positive impact on online ticket sales," commented
Eric Dumas, chief executive officer
at Vayant.
About Criteo
Criteo delivers personalized performance
marketing at an extensive scale. Measuring return on post-click
sales, Criteo makes ROI transparent and easy to measure. Criteo has
over 1,300 employees in 23 offices across the Americas,
Europe and Asia-Pacific, serving over 7,000 advertisers
worldwide with direct relationships with over 9,000 publishers.
For more information, please visit http://www.criteo.com
About Vayant Travel Technologies
(www.vayant.com):
Vayant, a world leader in airfare search innovation, provides the
global travel industry with airfare search solutions that enable
truly inspirational shopping experiences.
Vayant delivers inspirational travel shopping with
cost-effective, efficient and fast-to-deploy solutions that enable
airlines and online travel sellers to get closer to their customers
with targeted offers and promotions, presented intuitively across
every online channel. Vayant solutions are today powering customers
such as Lufthansa, Austrian Airlines, Air Europa, TAP Portugal, as
well as agencies around the globe.
About Lufthansa
One of the world's largest and most
prestigious airlines, Lufthansa currently flies to 207 destinations
in 76 countries, with hubs in Frankfurt and Munich. With the Lufthansa Group acquisition
of Austrian Airlines, SWISS and a stake in Brussels Airlines,
Vienna, Brussels, and Zurich were added as additional hubs and the
entire Group flew a total of 106 million passengers in 2014. From
its 21 North American gateways, Lufthansa—voted by Fortune as one
of the five most admired airlines in the world— along with its
Group members and Star Alliance
partners, serve over 1,300 destinations worldwide. An industry
innovator, Lufthansa has long been committed to environmental care
and sustainability, operating the most technologically-advanced and
fuel-efficient fleet in the world. Its long-haul fleet to and from
North America includes the Boeing
747-8, as well as the Airbus A380. Currently, Lufthansa has over
263 new aircraft worth about USD 42.2
billion in list prices on order. Lufthansa is the largest
European operator of the A380 and was also the launch customer for
the new Boeing 747-8, the industries' two most fuel-efficient
passenger aircraft. Known for its premium services, Lufthansa
continues to build new or upgrade existing lounge facilities across
its worldwide network and will spend more than USD 3.7 billion in new products and services by
2016. In 2014, Lufthansa introduced its new Premium Economy Class
which offers further comfort and more personal space. In the first
quarter of 2015, Lufthansa will finish revamping its First Class,
followed by the completion of its Business Class retrofit in the
second quarter. By the end of the third quarter of 2015, the new
Premium Economy Class will be installed throughout the entire fleet
– bringing Lufthansa one step closer to becoming the first
five-star airline in the Western Hemisphere. Additionally, nearly
the entire Lufthansa long-haul fleet is equipped with its onboard
broadband wireless Internet service, FlyNet. For more information
or reservations, visit www.LH.com.
Logo - http://photos.prnewswire.com/prnh/20140604/94065
Logo - http://photos.prnewswire.com/prnh/20150225/177955LOGO
Logo - http://photos.prnewswire.com/prnh/20150225/177956LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/criteo-and-vayant-solution-helps-airlines-double-conversion-rate-300041821.html
SOURCE Criteo