Cooper Tire’s Evolution H/T™ Earns New Product Award at SEMA
October 31 2017 - 03:30PM
Business Wire
Cooper Tire’s newest highway tire for crossover vehicle (CUV),
sport utility vehicle (SUV) and pickup truck drivers has been named
a New Product Award winner in the tire and related product category
at the Specialty Equipment Market Association (SEMA) show in Las
Vegas, happening now through Nov. 3.
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Cooper's new Evolution H/T was named a
New Product Award winner in the tire and related product category
at the Specialty Equipment Market Association show in Las Vegas.
(Photo: Business Wire)
Recognizing outstanding achievements in the development of
products being introduced to the automotive specialty equipment
market, the new product awards competition considered nearly 3,000
products in 16 categories. The Evolution H/T captured the judges’
attention for its superior innovation, technical achievement,
quality and workmanship, consumer appeal and marketability.
“The Evolution H/T is a tire that’s made to perform, offering
the perfect combination of a comfortable ride, responsive handling
and all-season traction. As the first tire launched from our new
Evolution product line, it’s leading the way in showcasing what
Evolution has to offer,” said Scott Jamieson, Cooper’s Director of
Product Management. “We are honored to earn this award from SEMA
for this great new tire.”
The Evolution H/T, an all-season highway tire available in 28
popular sizes, offers quality performance, superior handling and a
comfortable ride. Among the tire’s features is Cooper’s proprietary
3D Micro-Gauge™ siping to help maintain wet traction and stability
as well as a silica compound to improve grip and handling in both
wet and dry conditions and to displace heat to keep the tire
cooler. The silica compound also helps shorten braking distance and
improve fuel efficiency. The Evolution H/T is quiet, with tread
elements uniquely positioned to minimize tire noise, and its tread
profile provides even wear and long tread life. The tire also
boasts strong hydroplane resistance due to wide water channels that
efficiently evacuate water from the tread area and a 60,000-mile
warranty.
For more information, visit www.coopertire.com.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent
company of a global family of companies that specializes in the
design, manufacture, marketing and sale of passenger car, light
truck, medium truck, motorcycle and racing tires. Cooper’s
headquarters is in Findlay, Ohio, with manufacturing, sales,
distribution, technical and design operations within its family of
companies located in more than one dozen countries around the
world. For more information on Cooper, visit www.coopertire.com,
www.facebook.com/coopertire or www.twitter.com/coopertire.
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Cooper TireMegan James, 419-424-4251majames@coopertire.com
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