LAS VEGAS, Jan. 19, 2016 /PRNewswire/ -- Whirlpool
Corporation, the world's leading global manufacturer of home
appliances, will share its outlook on the future of appliance
design and display products that make an impact on the daily lives
of consumers at the International Builders Show from Jan. 19-21.
"We want our builders to feel confident knowing that Whirlpool
Corporation has dedicated teams and spaces focused on developing
and designing the future of appliances — all based on consumer
behaviors and insights," said Bob
Bergeth, general manager of Contract Builder Sales at
Whirlpool Corporation. "We design for consumers, so builders can
succeed."
The Whirlpool Corporation Global Consumer Design centers study
the cultures, behaviors and needs of people of all ages around the
world, and are responsible for creating products with purposeful
technology.
At the helm of these centers is Patrick
Schiavone, vice president, Global Consumer Design, who will
be on hand to share his team's insights at the show.
"Our goal is to make appliances that people love and identify
with because the appliances are tailored to their lifestyle and
meet their needs," Schiavone said. "Across each of our brands,
purposeful connectivity anticipates the needs of our consumers and
their families, adjusting to common behaviors and activating
meaningful shortcuts and solutions so they can get back to what
matters most."
For example, Whirlpool Corporation designers know consumers are
looking for appliances that feature problem-solving and time-saving
technology. In a 2014 homeowner survey, 83 percent of those
surveyed said they are always looking for ways to spend more
quality time with family, and nearly half of homeowners (48
percent) said doing daily chores cuts into that time.
Also, Whirlpool Corporation sees tremendous opportunity with the
increasing preference for open homes.
"We want appliances to bring harmony within the home instead of
being stand-alone pieces," Schiavone said. "That's why we created
the KitchenAid black stainless finish to integrate and blend easily
with other materials in the home. It's less like a kitchen and more
like a living space."
Show attendees can gain additional insights at booth P1.9 in the
Outdoor Exhibits area, and experience the latest product
innovations in the adjacent show homes.
Highlights include:
- Jenn-Air® Built-in French Door Refrigerator (NextGen
Home TV SmartHome): One of the newest developments in design is the
brand's signature Obsidian interior, a dramatic and
sophisticated deep charcoal that offers a compelling
contrast compared to traditional white interiors. Not to be outdone
by its appearance, the dual evaporator system creates two
independent climates for enhanced food preservation — adjusting for
optimal temperatures, humidity levels and freezer environment. All
Jenn-Air® built-in refrigerators feature a specially
designed articulated hinge that installs for a fully-integrated and
flush appearance. In addition, some built-in models are panel
ready, allowing for the use of custom panels that blend seamlessly
into kitchen cabinetry.
- Jenn-Air® Connected 30" Double Wall Oven with
V2TM Vertical Dual-Fan Convection System (NextGen Home
TV SmartHome): This sleek, dual convection wall oven features
wireless connectivity and an app for IOS and Android devices
that gives users control of the oven's functions and performance.*
Among many features accessible via the app is the Jenn-Air®
Culinary Center, an interactive, image-driven system that uses the
oven's advanced cooking system, a series of precise algorithms, and
chef-tested cooking programs to give cooks the ultimate control in
achieving desired results. A "My Creations" feature allows
users to save the settings for their favorite recipes.
- KitchenAid®Multi-Door Refrigerator (Show
Village): The first five-compartment configuration provides
unparalleled control for organizing and preserving food, but even
more stunning is the unique platinum interior. LED lighting
that gradually increases light levels provides a silvery, glossy
and sophisticated alternative to the traditional bright white
finish.
- SWASH™ 10-Minute Clothing Care System (NAHB New American
Home): SWASH™ is the first in-home system that gets garments
looking their best in just 10 minutes. Its compact design
removes light wrinkles, neutralizes odors, restores fit lost to
wear and helps extends the life of garments, and installation is as
easy as plugging it into a standard 120-volt wall outlet. No
water, plumbing, pipes, vents, or special hook-ups are needed.
For more information, visit the Whirlpool Corporation booth
P1.9, located in the parking lot outside the Central Hall, or
insideadvantage.com and follow @WhirlpoolCorp.
*Requires Wifi and account creation. App features and
functionality subject to change. Subject to Terms of Service
available at: www.jennair.com/connect. Data rates
may apply.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation
(NYSE: WHR) is the number one major appliance manufacturer in the
world, with approximately $20 billion
in annual sales, 100,000 employees and 70 manufacturing and
technology research centers throughout the world. The company
markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana,
Bauknecht, Jenn-Air, Indesit and other major brand names in more
than 170 countries. Additional information about the company can be
found at whirlpoolcorp.com, or find us on Twitter
at@WhirlpoolCorp.
Contact:
Sarah
Flagg
312.661.1050
sflagg@cbdmarketing.com
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SOURCE Whirlpool Corporation