CIBC unveils 150th anniversary logo in advance of
next year's celebrations
TORONTO, June 30, 2016 /CNW/ - As the country gets set to
celebrate Canada Day, CIBC
(CM:TSX)(CM:NYSE) Ambassador Connor McDavid, joined Percy the
penguin to drum up excitement for the country and CIBC's shared
150th birthday next year, by unveiling the bank's new
anniversary logo.
Inspired by Canadiana, the 150th logo reflects CIBC's
proud heritage by incorporating maple leaves as well as bursting
fireworks that represent the country's shared optimism and
excitement for the future.
"The 'CIBC 150' logo unites our bank's brand with some iconic
Canadian design elements, to visually demonstrate the proud history
shared by CIBC and our country," says Rob
Assimakopoulos, Chief Marketing Officer, CIBC. "Our
150th anniversary is not only a unique opportunity
to celebrate the great accomplishments we've achieved as a
nation, but also establishes a springboard from which to move
toward an even stronger future, as we look with anticipation toward
the next 150 years."
The anniversary logo was revealed in a new video featuring
Connor and Percy―with Canada's
glorious nature as a backdrop―as they contemplate how to celebrate
Canada Day.
"As a fellow Canadian I have so much to be grateful for and
celebrating Canada's birthday is
something I always take pride in," adds Connor. "It's exciting to
be working with a bank that shares the country's special
anniversary and I look forward to helping CIBC ring in their 150 on
May 15 next year."
The video of Connor's day on the lake was released today and
fans are encouraged to share it on social media and tag @CIBC with
#FitsYourLife. For a behind-the-scenes photo gallery visit
Twitter @CIBC, Facebook (www.facebook.com/CIBC) and
Instagram @CIBCNow.
About CIBC
CIBC is a leading Canadian-based global financial institution
with 11 million personal banking and business clients. Through our
three major business units – Retail and Business Banking, Wealth
Management and Capital Markets – CIBC offers a full range of
products and services through its comprehensive electronic banking
network, branches and offices across Canada with offices
in the United States and around the world. Ongoing news
releases and more information about CIBC can be found
at www.cibc.com/ca/media-centre/ or by following on
Twitter @CIBC, Facebook (www.facebook.com/CIBC) and
Instagram @CIBCNow.
SOURCE CIBC