New CIO to Enhance Connextions' Leadership Role in Consumer-Directed Healthcare Through Expansion of Firm's Proprietary CRM Platform Capabilities
ORLANDO, Fla., July 12 /PRNewswire/ -- Connextions Inc. today announced the appointment of Albert A. Prast as Executive Vice President and Chief Information Officer. Mr. Prast, who most recently served in a similar capacity for Rotech Healthcare Inc. (NASDAQ:ROHI), will be responsible for all IT- related services at Connextions and at Connextions Health - the company's healthcare services operation.
"Our proprietary CRM platform enables our clients to provide superior service and drive sales by integrating customer interactions, automating contact center activity, and leveraging customer data to strengthen loyalty and retention," said Connextions Founder and CEO Jack LeFort. "The strategic direction of our technological and CRM capabilities aligns perfectly with the evolution of Consumer-Driven Healthcare (CDH) in the United States - which increasingly will assign all aspects of healthcare-related decision-making to individual consumers." LeFort said, "The addition of a professional with Albert's stature and experience in both technology and healthcare better enables Connextions to expand and refine our IT platform capabilities; to address an even more sophisticated range of CRM needs; and to capture the significant market opportunities emerging in CDH. Albert will direct our campaign to serve as the 'central hub' that aggregates and analyzes patient data, wellness content and financial information into a single, coherent resource for all healthcare industry participants." Prior to joining Connextions, Mr. Prast, 46, served as Chief Information Officer and Chief Technology Officer for more than 13 years at Rotech Healthcare, where he created and supported the infrastructure that allowed that company to grow from 40 locations and $62 million in revenue to more than 500 locations and approximately $560 million in revenue.
Mr. Prast was also associated with IBM for more than 10 years, most recently within IBM's global consulting practice; helping client companies to define, document, and implement overall IT architecture and long-term strategy.
In addition to his corporate staff experience, he has demonstrated strong entrepreneurial credentials, having founded, funded, and sold a number of small companies.
Mr. Prast attended the Alfred P. Sloan School of Management at the Massachusetts Institute of Technology where he concentrated in Management Information Systems. He holds a Master of Business Administration from Rollins College, and a Bachelor of Science from the University of Michigan.
Founded in 1996, Connextions and Connextions Health currently employ more than 1,200 contact center professionals, serving the needs of a long list of America's best-known blue chip clients. Additional information can be found at http://www.connextions.com/ and http://www.connextionshealth.com/. DATASOURCE: Connextions Inc.
CONTACT: Gordon G. Andrew, Senior Vice President of Connextions Inc., +1-609-987-0200 Web site: http://www.connextions.com/ http://www.connextionshealth.com/
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