NEW YORK, March 19, 2014 /PRNewswire/ -- Conde Nast
Entertainment and Golf Digest, the world's most widely-read golf
publication, today launched the brand's first-ever premium digital
video channel, rolling out new original series inspired by the
magazine's award-winning editorial content. The channel, sponsored
by Callaway®, features a wide range of content focusing on Golf
Digest's core strengths in equipment and instruction, as well as
humorous and informative original series. Golf Digest's channel
launch marks the ninth launch in Conde Nast Entertainment's (CNE)
digital video network, and second of 2014. The Golf Digest channel
is the network's first and only sports channel.
"These video programs add another dimension of entertainment to
Golf Digest's content," said Golf Digest Chairman and
Editor-in-Chief Jerry Tarde. "We're
reaching new and younger golfers while reinforcing our connection
to the passionate player. It's helping us grow the game and deepen
our ties to the core audience."
The channel's content will be widely distributed across multiple
platforms, including Golf Digest's video site
http://video.golfdigest.com and YouTube channel
www.youtube.com/golfdigest, as well as through syndicated
partnerships.
"Our Golf Digest channel will be the first premium digital video
destination for the next generation of golf enthusiasts," said
Dawn Ostroff, president, Conde Nast
Entertainment. "As CNE's digital video network expands to new
categories with our signature, distinctive programming, we are able
to grow and enhance our audience of influencers in a meaningful
way."
"We are really excited to be partnering with Golf Digest on
the launch of the Golf Digest Video Channel. It's a natural
extension of our commitment to not only leading in innovation and
performance in golf equipment but also in the ways consumers engage
with companies and learn about their products," said Callaway Senior Vice President of Marketing
Harry Arnett. "The multimedia
content delivery approach to the Golf Digest Video
Channel is a perfect fit for our newsroom content creation
methodology. We know golfers everywhere will really enjoy it."
New and original series from the editors of Golf Digest
include:
#GOLFSECRETS WITH BEN CRANE: It's not easy being a PGA
Tour player—and a member of the parody boy band Golf Boys.
Ben Crane shares his secrets for
doing it all, while answering your golf questions with honesty and
humor. #GolfSecrets
- Watch the trailer:
http://video.golfdigest.com/watch/golfsecrets-with-ben-crane-series-trailer
NERVE WRACKERS: PGA instructor Jason Birnbaum hits the course to conquer
his biggest fears (and yours). Find out how to overcome the shots
that intimidate golfers most. #NerveWrackers
- Watch the trailer:
http://video.golfdigest.com/watch/nervewrackers-series-trailer
- Watch Episode 1 "Hitting Out of a Divot":
http://video.golfdigest.com/watch/nervewrackers-hitting-out-of-a-divot
BREAKING BAD SCORES: Get out of your rut and lower your
scores with this how-to series featuring leading instructor
Jason Guss. Learn practice
tips and drills for all skill levels on your way to breaking 100,
90, or 80. #GolfDigestBBS
- Watch the trailer:
http://video.golfdigest.com/watch/breaking-bad-scores-series-trailer
- Watch Episode 1 "Smashing Your Drive With Center
Contact":http://video.golfdigest.com/watch/breaking-bad-scores-breaking-100-smashing-your-drive-with-center-contact
THE HOT LIST: Featuring reviews of everything from
drivers to putters, the Hot List answers the question every golfer
asks: What clubs should I play? #HotList2014
- Watch the trailer:
http://video.golfdigest.com/watch/the-hot-list-series-trailer
- Watch Episode 1 "Inside The Hot List Pt. 4: The War
Room":
http://video.golfdigest.com/watch/the-hot-list-inside-the-hot-list-pt-4-the-war-room-2014-03-14
Since February 2013, CNE's digital
audience has grown by 761% in unique visitors and is recognized as
the fastest-growing company among comScore's Top-50 properties.
Previously launched CNE channels include Glamour, GQ, Style.com,
SELF, Teen Vogue, Vanity Fair, Vogue and Wired.
Visit the all-new Golf Digest channel for more
video: http://video.golfdigest.com
Subscribe to the Golf Digest YouTube channel
here: http://www.youtube.com/golfdigest
Connect with Golf Digest on social media:
Twitter: http://www.twitter.com/golfdigestmag
Facebook: http://www.facebook.com/golfdigestmag
Instagram: http://www.instagram.com/golfdigestmag
About Conde Nast Entertainment (CNE)
Conde Nast creates the world's best content for
the world's most influential audiences. The company attracts
more than 164 million consumers across its twenty industry-leading
print and digital media brands: Vogue, Vanity Fair,
Glamour, Brides, Self, GQ, The New
Yorker, Condé Nast Traveler, Details,
Allure, Architectural Digest, Bon Appetit,
Epicurious, Wired, W, Lucky, Golf
Digest, Golf World, Teen Vogue and Ars
Technica.
The company launched Conde Nast Entertainment in 2011 to develop
film, television and digital video programming. Conde Nast
also owns Fairchild Fashion Media (FFM) and its portfolio of
comprehensive fashion journalism brands: WWD,
Style.com, Footwear News, NowManifest, Beauty
Inc., M and Fairchild Summits.
For more information, visit www.condenast.com or follow us on
Twitter @CondeNast and @CNE.
About Golf Digest
Golf Digest is the world's most
widely-read golf publication and the authority on how to play, what
to play and where to play. Golf Digest's aim is to enhance the
enjoyment of all facets of the game — making its readers better
players, smarter consumers and more discerning travelers, while
also offering the kind of informative and provocative stories that
fuel the unending conversation that is golf. Golf Digest's mantra
is THINK YOUNG/PLAY HARD, a philosophy that defines both the
magazine's readers and editorial alike. Golf Digest is part of Golf
Digest Companies, which includes Golf World and GolfDigest.com. For
more information, go to www.golfdigest.com and stay connected on
Twitter by following @GolfDigestMag.
About Callaway®
Through an unwavering
commitment to innovation, Callaway Golf Company (NYSE:ELY) creates
products designed to make every golfer a better golfer. Callaway
Golf Company manufactures and sells golf clubs and golf balls, and
sells golf accessories, under the Callaway Golf® and Odyssey®
brands worldwide. For more information please visit:
http://www.callawaygolf.com/.
SOURCE Conde Nast Entertainment