CHICAGO, Aug. 14, 2017 /PRNewswire/ -- Conagra
Brands, Inc. (NYSE: CAG) announced consumer packaged goods
marketing veteran DeLu Jackson has
joined the company as vice president of precision marketing, a
newly created role reporting to Darren
Serrao, chief growth officer.
As vice president of precision marketing, Jackson will lead the
marketing transformation and demand acceleration through increased
data intelligence, agility, always-on content and dynamic
measurement.
"DeLu has achieved incredible results as an integrated marketing
leader and he will play a vital role in transforming our marketing
function so that our brands are reaching consumers in the ways
their connectivity and lifestyles dictate," said Darren Serrao, executive vice president and
chief growth officer, Conagra Brands. "As we focus on growing our
brands and business, DeLu will help accelerate our progress by
partnering with our teams involved with insights, innovation and
marketing strategies to create breakthrough programs."
DeLu Jackson said, "Conagra
Brands is transforming into a more contemporary company and with
that comes opportunities to deploy more innovative marketing
strategies for its brands. I'm looking forward to digging in and
helping the team drive results and having a positive impact on
Conagra's growth objectives."
DeLu will be based in Chicago,
Ill.
About DeLu Jackson
DeLu Jackson has over 20 years of
marketing experience with well-known consumer brands. He was most
recently vice president of digital acceleration for Kellogg Company
and previously served as corporate vice president of global
marketing at McDonald's Corporation where he led marketing, social
media and customer engagement. DeLu has also served in leadership
roles in marketing for Nissan, Audi, Subaru and Ford. His consumer
marketing experience spans all facets of integrated marketing,
including print media, social media, digital activation, eCommerce
and content production. Jackson earned his bachelor's degree in
Politics from Princeton University and
an MBA in Marketing from New York
University – Stern School of Business.
About Conagra Brands
Conagra Brands, Inc. (NYSE:
CAG), headquartered in Chicago, is
one of North America's leading
branded food companies. Guided by an entrepreneurial spirit,
Conagra Brands combines a rich heritage of making great food with a
sharpened focus on innovation. The company's portfolio is evolving
to satisfy people's changing food preferences. Conagra's iconic
brands, such as Marie Callender's®,
Reddi-wip®, Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging
brands, including Alexia®, Blake's®, Frontera® and Duke's, offer
choices for every occasion. With an ongoing commitment to corporate
citizenship, Conagra Brands has been named to the Dow Jones
Sustainability™ North America Index for six consecutive years. For
more information, visit www.conagrabrands.com.
For more information, please contact:
MEDIA:
Dan Hare
312-549-5355
daniel.hare@conagra.com
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SOURCE Conagra Brands, Inc.