Comcast Survey: Internet is a More Important Amenity Than Laundry for Apartment Dwellers
April 24 2017 - 10:08AM
Business Wire
Company’s Multifamily Development Services
Division Highlights the Value of Technology in New Report
High-speed internet and Wi-Fi are among the most important
factors to apartment dwellers when making a rental decision – even
more than in-room laundry facilities – according to a new survey
from Comcast’s multifamily development services division, XFINITY
Communities. The company’s new report, “Networking with Residents:
Technology Drives the Multifamily Industry,” examines the state of
technology in the multifamily industry by including input from
property managers and developers across the country. The report can
be downloaded here.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170424005927/en/
Comcast Survey: Internet is a More
Important Amenity Than Laundry for Apartment Dwellers (Photo:
Business Wire)
Among those surveyed, 87 percent believe that technology plays
either an extremely or very important role in keeping residents
satisfied, with 75 percent reporting that the majority of new and
prospective residents ask about communications services (internet,
phone, TV) in their building prior to renting.
“Property managers and developers are balancing the requirement
to provide sophisticated technology for their residents with the
challenges of providing the latest network infrastructure,” said
Mike Slovin, vice president of XFINITY Communities. “Residents
expect a high-level of services, and in an increasingly competitive
rental market, the need to provide new services and upgrade
existing ones intensifies.”
The survey was conducted among 205 building managers, building
owners and real estate developers of multifamily properties located
in the U.S. The findings include:
- 34 percent ranked Wi-Fi access as the
most important amenity, followed by high-speed internet (25
percent) and in-room laundry facilities (13 percent)
- 30 percent believe quality
communications services boosts property values by at least 20
percent
- 89 percent cite technology as an
important factor in a renters’ decision to sign or renew a
lease
- 88 percent agree that tenants 18-34
prefer high-tech amenities more than residents 52 and older
- 82 percent install the latest
technology in order to “future proof” their buildings.
- 60 percent said they plan to make
energy efficiency-related improvements this year
The report also suggests that property managers and developers
are investing in network infrastructure, with 47 percent currently
managing fiber networks.
The survey was conducted using a random sample of 205 building
managers, building owners and real estate developers of multifamily
properties located in the U.S. The survey was administered online
between December 7-10, 2016 with 205 qualified building managers
and owners completing the survey. The margin of error for the
overall findings is 5.79 percent at a 90 percent confidence
interval. For more information about the services offered by
XFINITY Communities, visit:
http://www.comcast.com/Xfinitycommunities or LinkedIn.
About XFINITY Communities
XFINITY Communities™ provides multifamily property and residents
with a better network, better entertainment and better service.
With one of the largest fiber networks in the country spanning more
than 150,000 miles, a one-of-a-kind interactive TV experience with
XFINITY X1, and dedicated property support, we provide an
end-to-end service that translates to better living for more than
189,000 properties and 14.7 million units. Our Advanced Communities
Network (ACN) – a fiber network solution that provides your
properties with gigabit speeds – can help attract new residents
while giving existing residents what they want.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170424005927/en/
ComcastJoel Shadle,
215-286-4675joel_shadle@comcast.com
Comcast (NASDAQ:CMCSA)
Historical Stock Chart
From Mar 2024 to Apr 2024
Comcast (NASDAQ:CMCSA)
Historical Stock Chart
From Apr 2023 to Apr 2024