- LoopNet.com Generated 5.5 Times the Unique U.S. Visitor Traffic of Any Other Commercial Real Estate Website in May 2008 -
SAN FRANCISCO, June 19 /PRNewswire-FirstCall/ -- LoopNet, Inc. (NASDAQ:LOOP), which operates the largest online commercial real estate marketplace with more than 2.75 million registered members, has increased its leadership position as the most heavily trafficked commercial real estate website. ComScore Media Metrix reported for May 2008 that LoopNet.com generated 858,000 unique U.S. visitors during the month, thus expanding its lead to 5.5 times more unique monthly U.S. visitor traffic than any other online commercial real estate listing service. In comparison, for April 2008 comScore showed that LoopNet generated almost 5.0 times more unique monthly U.S. visitor traffic than any other online commercial real estate listing service. For the 12 months ending April 2008, LoopNet had an average monthly multiple of more than 4.7 times the unique monthly U.S. visitor traffic of any other online commercial real estate listing service, according to comScore.
"In this challenging environment, commercial real estate professionals are increasingly focused on investing marketing dollars where they will get the best results and highest impact," said Thomas Byrne, LoopNet's President and COO. "We are confident that LoopNet delivers exceptionally strong marketing value relative to other commercial real estate marketing options and are pleased that the latest comScore numbers reflect that LoopNet is extending its leadership position." Other independent reporting services also show LoopNet with a dominant position in attracting online traffic to its website.
-- Quantcast.com
o LoopNet achieved 8.2 times the U.S. unique traffic of any
competitor website (May 2008)
o Reported more than 948,500 U.S. uniques to LoopNet.com for May 2008
-- Compete.com
o LoopNet achieved 5.5 times the unique visitor traffic of any
competitor website for May 2008. (Compete.com uses "People Count"
as unique visitors)
-- Alexa.com
o LoopNet achieved more than 6.3 times the traffic (defined as
"Reach") of any competitor website (3 month average as of
June 14, 2008)
"Commercial real estate professionals are becoming increasingly sophisticated in their evaluation of online marketing programs and are demanding third party measurement of claims," Byrne said. "Sites like Compete, Quantcast and Alexa offer free public access to independent website traffic metrics and allow customers to compare visitor traffic for LoopNet and other listing services. We encourage people to visit these websites and compare for themselves." The LoopNet marketplace, available at http://www.loopnet.com/, covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale. LoopNet has more than 2.75 million registered members and the LoopNet marketplace features more than $500 billion of property available for sale and 4.3 billion square feet of space for lease. According to comScore Media Metrix, LoopNet is the most heavily trafficked commercial real estate website, with more than 920,000 average monthly unique visitors in the first five months of 2008.
About LoopNet LoopNet, Inc. is the leading online marketplace for commercial real estate and businesses for sale in the United States. Our online marketplace enables commercial real estate agents, working on behalf of property owners and landlords, to list properties for sale or for lease by submitting detailed property listing information in order to find a buyer or tenant. Commercial real estate brokers, agents, buyers and tenants use the LoopNet online marketplace to search for available property listings that meet their commercial real estate criteria. By connecting the sources of commercial real estate supply and demand in an efficient manner, LoopNet enables commercial real estate participants to initiate and complete more transactions more cost-effectively than through other means. LoopNet also delivers technology and information services to commercial real estate organizations to manage their online listing presence and optimize property marketing.
LoopNet customers include virtually all of the top commercial real estate firms in the U.S., including CB Richard Ellis, Century 21 Commercial, Coldwell Banker Commercial, Colliers International, The CORE Network, Cushman & Wakefield, First Industrial Realty Trust, Grubb & Ellis, Lincoln Property Company, Marcus & Millichap, NAI Global, ONCOR International, Prudential CRES, RE/MAX, Sperry Van Ness, The Staubach Company and TCN Worldwide.
LoopNet also owns and operates BizBuySell.com, the largest and most heavily trafficked online exchange for businesses for sale in North America, with more business listings, users and search activity than any other website. BizBuySell also has the largest database of sale comparables for recently sold businesses.
Forward-Looking Statements This release contains forward-looking statements regarding LoopNet's online commercial marketplace, our customers, our strategic alliances, the continuing adoption of the Internet to market and search for commercial real estate and the value we provide to our members. These statements are based on current information and expectations that are inherently subject to change and involve a number of risks and uncertainties. Actual events or results might differ materially from those in any forward-looking statement due to various factors, including, but not limited to, economic events or trends in the commercial real estate market or in general, our ability to continue to attract unique visitors to our website, our ability to obtain or retain listings from commercial real estate brokers, agents and property owners, competition from current or future companies, our ability to continue to attract new registered members, convert them into Premium Members and retain such Premium Members, our ability to receive timely and accurate sales data from our partners, seasonality, our ability to manage our growth and our ability to introduce new or upgraded products or services and customer acceptance of such services. Additional information concerning factors that could cause actual events or results to differ materially from those in any forward-looking statement is contained in our filings with the Securities and Exchange Commission (SEC). Copies of filings made by us with the SEC are available on the SEC's website or at http://investor.loopnet.com/sec.cfm. LoopNet does not intend to update the forward-looking statements included in this press release that are based on information available to us as of the date of this release.
For more information contact:
Cary Brazeman, 310-205-3590
DATASOURCE: LoopNet, Inc.
CONTACT: Cary Brazeman of LoopNet, Inc., +1-310-205-3590, Web site: http://www.loopnet.com/
|