Opower Segmentation and Targeting Tools Deliver Personalized Communications

Opower (NYSE:OPWR), the global leader in cloud-based software for the utility industry, today announced the successful deployment of its upgraded demand-side management (DSM) program with Chicago-based electric utility Commonwealth Edison (ComEd).

ComEd leveraged the Opower platform’s new segmentation and targeting tools to aggregate data for more than 1.5 million of its residential customers to offer customized multi-channel communications that provide information to help them reduce energy use and save on their electricity bill.

This summer, ComEd will also launch its smart meter-enabled program called Peak Time Savings (PTS) using Opower’s Behavioral Demand Response solution. PTS saves customers money by applying credits to their bills for lowering electricity usage during high demand periods. Customers can earn a $1 credit on their electric bills for every kilowatt-hour (kWh) of electricity reduced during Peak Time Savings Hours. These options can help to save energy and money, while also benefiting the environment by lessening the impact of energy use during high-demand periods.

“Our objective is to put control in our customers’ hands,” said Val Jensen, senior vice president of Customer Operations, ComEd. “Personalized communications, customized home energy reports, and demand response are some of the many tools we offer customers to help them better manage their energy use. As we deploy smart meters across northern Illinois, we hope to unlock even more value through digital energy management resources like Opower’s platform.”

ComEd is leveraging the Opower platform to connect with customers via their preferred energy channel - web, interactive voice response (IVR), and paper - to ensure higher levels of engagement. ComEd is one of the first utilities to utilize Opower’s segmentation and targeting tools, to provide personalized communications to ComEd’s highest residential energy users. With the use of Opower’s platform, ComEd expects these same customers will save 200,000 megawatts of energy and two percent annually on their electricity bill.

About ComEd

Commonwealth Edison Company (ComEd) is a unit of Chicago-based Exelon Corporation (NYSE: EXC), the nation’s leading competitive energy provider, with approximately 7.8 million customers. ComEd provides service to approximately 3.8 million customers across northern Illinois, or 70 percent of the state’s population. For more information visit ComEd.com, and connect with the company on Facebook, Twitter and YouTube.

About Opower

Opower (NYSE:OPWR) is an enterprise software company that is transforming the way utilities engage with their customers. Opower’s customer engagement platform enables utilities to reach their customers at moments that matter through proactive and digitized communications that drive energy savings, increase customer engagement and satisfaction, and lower customer operation costs. Opower’s software has been deployed to more than 95 utility partners around the world and reaches more than 50 million households and businesses. For more information, please visit www.opower.com and follow us on Twitter at @Opower.

OpowerMargot Littlehalemargot.littlehale@opower.comorComEdKrissy Posey, (312) 394-3500

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