CENTENNIAL, Colo., Sept. 9, 2014 /PRNewswire/ -- Cochlear Limited
(ASX: COH), the global leader in implantable hearing solutions,
announced today a regional awareness program designed to inform
New York City residents about
advanced treatments for hearing loss, a growing issue affecting
nearly one in six New York City
adults.1
Logo -
http://photos.prnewswire.com/prnh/20130531/LA23942
"Our goal is to inform New York
City residents that there is help and hope beyond hearing
aids," said Chris Smith, President
of Cochlear Americas. "There are now a variety of treatment options
available to better meet the needs of people struggling with
varying degrees of hearing loss. For example, our newest hybrid
hearing solution can help people get back what they've been missing
by amplifying the low-pitched hearing a person has while restoring
access to the high-pitched hearing they've lost. On a similar
token, our market-leading cochlear implants are a trusted solution
with over a 30 year history that can help people with more advanced
degrees of hearing loss in all frequencies."
Hearing loss is becoming a large public health issue across
the United States. In fact, it is
the third-most common physical condition (after arthritis and heart
disease).2 In New York
City specifically, approximately 63,000 people with hearing
loss are candidates for cochlear implants, yet fewer than 6 percent
have been treated.3 While hearing aids can help some of
these people, they may not be enough for many others.
"People should no longer have to worry about straining to hear
with their hearing aids in today's day and age," said Allison Pezzullo, M.S. CCC-A, New York City
Regional Director, Cochlear Americas. "We now have the unique
opportunity to help more people than ever experience the joys of
hearing in ways they never thought possible by offering up-to-date,
high performing, proven hearing implant solutions."
To help launch the campaign, Cochlear will be airing a series of
15 second videos on jumbotrons in Times Square (on 42nd
Street between 7th and 8th Avenues) now
through September 30th to raise
awareness that there is help when hearing aids aren't enough.
Visit http://www.Cochlear.com/US to learn more about Cochlear's
portfolio of hearing implants and how they may be able to help.
About Cochlear
Cochlear is the global leader in implantable hearing solutions.
It has a dedicated global team of more than 2,700 people who
deliver the gift of sound to those with hearing loss in over 100
countries. Its vision is to connect people, young and old, to a
world of sound by offering life enhancing hearing solutions.
The Cochlear promise of "Hear now. And always" embodies the
company's commitment to providing its recipients with their best
possible hearing performance today and for the rest of their lives.
For over 30 years, Cochlear has helped hundreds of thousands of
people either hear for the first time or reconnect them to their
families, friends, workplaces and communities.
For more information, visit www.Cochlear.com.
References
[ 1 ] New York City Health Department: "NYC Vital Signs."
Available at:
http://www.nyc.gov/html/doh/downloads/pdf/survey/survey-2013noise.pdf.
Accessed on August 27, 2014.
[ 2 ] Hearing Loss Association of America. "Basic Facts About
Hearing Loss." Available at:
http://www.hearingloss.org/content/basic-facts-about-hearing-loss.
Accessed on August 29, 2014.
[ 3 ] Cochlear Americas [Data on file] 2013 May.
SOURCE Cochlear Americas