Race fans will continue to enjoy ice-cold
Coca-Cola at legendary speedways for years to come
Thirsty race fans rejoice! The Coca-Cola Company has extended
their long-term partnership with Speedway Motorsports, Inc. through
2020, ensuring that race fans across the country can continue to
cheer on their favorite Coca-Cola Racing Family drivers at premier
motorsports facilities with ice cold, delicious Coca-Cola
refreshment.
For more than 30 years, Coca-Cola and Speedway Motorsports have
brought race fans together, enhancing event experiences and
providing countless wonderful memories. The partnership renewal
celebrates the longevity of their partnership as Coca-Cola and
Speedway Motorsports continue to create the ultimate race day
experience for fans across the country.
In the renewed agreement, Coca-Cola, along with an array of
sparkling and still beverage options, will continue as the
"Official Soft Drink," "Official Sparkling Beverage," "Official
Water, "Official Sports Drink" and "Official Enhanced Water" for
seven Speedway Motorsports facilities including:
• Atlanta Motor Speedway (Hampton, GA)
• Charlotte Motor Speedway (Concord, NC)
• Sonoma Raceway (Sonoma, CA)
• Kentucky Speedway (Sparta, KY)
• Las Vegas Motor Speedway (Las Vegas, NV)
• New Hampshire Motor Speedway (Loudon, NH)
• Texas Motor Speedway (Ft. Worth, TX)
The agreement retains all non-alcoholic beverages at Atlanta
Motor Speedway, Charlotte Motor Speedway and New Hampshire Motor
Speedway. The renewal also includes title sponsorship of the
Coca-Cola 600, the longest continuous sponsorship of any race in
NASCAR, at Charlotte Motor Speedway. Coca-Cola, along with Speedway
Motorsports, will ensure all of these tracks remain premier
destinations for NASCAR fans across the nation for years to
come.
“For more than 30 years, Coca-Cola has been refreshing fans at
the world’s greatest speedways. What better place to share a Coke
over our renewed partnership than at the Coca-Cola 600 on Memorial
Day Weekend,” said Ivan Pollard, Senior Vice President,
Connections, Investment and Assets, Coca-Cola North America.
“Coca-Cola and Speedway Motorsports share the same passion for
entertaining fans and providing the ultimate race day experience.
Our partnership renewal celebrates the heritage of this
relationship in bringing fans closer to Coca-Cola and the sport
they love the most.”
“Coca-Cola and Speedway Motorsports have been making memories
together for more than 30 years by honoring our troops, celebrating
our passion for racing and creating spectacular experiences for our
fans,” said Marcus Smith, chief executive officer of Speedway
Motorsports, Inc. “Coca-Cola is the world’s most-respected and
recognizable brand, and it’s an honor to extend our partnership
into its fourth decade. We look forward to serving our fans
refreshing excitement both on and off the track for years to
come.”
Coca-Cola is a global brand with deep roots in local
communities. Through this partnership extension, Coca-Cola and
Speedway Motorsports will continue to create programs that engage
race fans at Speedway Motorsports facilities in the local markets
and regions where the speedways are located. By creating these
unique experiences, Coca-Cola will connect with race fans at every
level -- locally, nationally, at the track, in store, at home and
elsewhere.
About The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including, Diet Coke, Fanta, Sprite,
Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply,
Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment
to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
About Speedway Motorsports, Inc.
Speedway Motorsports, Inc. is a leading marketer, promoter and
sponsor of motorsports entertainment in the United States. The
Company, through its subsidiaries, owns and operates the following
premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway,
Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor
Speedway, New Hampshire Motor Speedway, Sonoma Raceway and
Texas Motor Speedway. The Company provides souvenir merchandising
services through its SMI Properties subsidiaries; manufactures
and distributes smaller-scale, modified racing cars and parts
through its U.S. Legend Cars International subsidiary; and
produces and broadcasts syndicated motorsports programming to radio
stations nationwide through its Performance Racing Network
subsidiary. For more information, about the company, please visit
the Speedway Motorsports website.
Coca-Cola and NASCAR
Coca-Cola has been involved with stock car racing for more than
50 years and has been the official sparkling beverage of NASCAR
since 1998. Through its partnerships with International Speedway
Corporation, Speedway Motorsports, Inc. and Indianapolis Motor
Speedway, Coca-Cola refreshes racing fans at the majority of
NASCAR-sanctioned tracks. A signature part of the brand’s NASCAR
association is the Coca-Cola Racing Family – a group of top drivers
that include Greg Biffle, Austin Dillion, Denny Hamlin, Joey
Logano, Ryan Newman, Danica Patrick and Tony Stewart. NOS Energy
Drink, one of the Company’s energy drinks, has a relationship with
Ricky Stenhouse, Jr. The Company also has relationships with Jeff
Burton, Dale Jarrett, Ned Jarrett, Bobby Labonte, Kyle Petty and
Darrell Wallace, Jr.
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Speedway Motorsports, Inc.Scott CooperorJonathan
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