By Chelsey Dulaney 

Coca-Cola Co. said Thursday that it has boosted its quarterly dividend by 8% and appointed its new marketing chief as an executive vice president.

The increase, which brings the beverage giant's dividend up to 33 cents from 30.5 cents, will cost the company an additional $109.5 million a quarter and will bring its yield up to about 3.1%. In comparison, rival PepsiCo Inc., has a yield of about 2.8% after boosting its dividend earlier this month.

Coke also said that it has appointed marketing chief Marcos de Quinto, who assumed the role on Jan. 1, as an executive vice president. Mr. De Quinto served as president of Coke's Spain and Portugal business for 14 years.

Write to Chelsey Dulaney at Chelsey.Dulaney@wsj.com

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