Clickbooth Selects Invoca to Power Company’s Pay-Per-Call Division
August 31 2015 - 3:43PM
Business Wire
Clickbooth, the exclusive performance network, announced today
it has selected Invoca’s Call Intelligence Platform to bring the
value of calls to its pay-per-call division, enabling Clickbooth to
measure and maximize calls as easily as clicks. Invoca’s platform
will enable Clickbooth to easily track all costs and revenue
associated with their clients’ pay-per-call campaigns.
As a leader in the performance marketing industry, Clickbooth
aims to continually provide their clients with the end-to-end
performance based customer acquisition experience. To sustain this
level of customer service they are continually innovating to offer
clients the best opportunities possible to scale their
business.
"Consumer behavior and performance marketing evolve together. In
today's mobile age, our pay-per-call integration with Invoca
provides advertisers the inbound call intelligence needed to
optimize consumer engagement and increase revenue. Pay-per-call is
another addition to Clickbooth's performance umbrella and
contributes to our ongoing commitment as the end-to-end performance
solution. Feedback from advertisers has been that regardless of
traffic channel, Clickbooth's traffic quality simply outperforms
the competition, so they are always excited to hear when we are
expanding our offerings and allowing them to scale their business
in a smart, performance-based way,” says Vice President of
Advertising, Lee Aho.
While this is just the beginning, Clickbooth is already seeing
growth in the space, proving clients will quickly see the benefits
from implementing pay-per-call campaigns.
"With the explosion of mobile, phone calls are a critical part
of every customer journey. With the Invoca Call Intelligence
Platform, we’re confident that Clickbooth will deliver the call
analytics, call automation, and revenue generating capabilities
they need to take their success in the performance marketing
industry to the next level,” said Kyle Christensen, Vice President,
Marketing at Invoca.
About Clickbooth:
Clickbooth is the exclusive Cost-Per-Action Network that allows
advertisers to reach vast new audiences by accessing the largest
base of exclusive affiliates specializing in all online traffic
types. Where performance is power, we focus on providing top proven
offers and the highest quality traffic. Clickbooth's exclusive
affiliates guarantee our advertisers the ability to scale smarter
and faster. With No Haggle Payouts, affiliates are guaranteed the
highest payouts and the best offers. Company headquarters are in
Sarasota, Fla., as it has since 2002.
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ClickboothVannesa Poole, 941-584-0439vannesa@clickbooth.com